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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
Registration testimonial test
Justin Duke · 2025-04-24 · via Buttondown's blog
Test IDDateStatus
0005April 24, 2025 - May 14, 2025Active

Testing the impact of adding testimonials below the signup button on the registration page to increase user confidence and improve conversion rates.

Variants

Variant IDDescription
0004-2025-04-24-register-testimonial-baselineCurrent registration page without testimonials (control)
0004-2025-04-24-register-testimonial-added-testimonialRegistration page with simple testimonial added
0004-2025-04-24-register-testimonial-added-testimonial-styledRegistration page with styled testimonial (quote marks, enhanced typography)