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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
Custom buttons now work in Markdown mode
Mary · 2026-01-09 · via Buttondown's blog

A simpler format for custom buttons that works everywhere.

Mary

Mary

January 9, 2026

Custom buttons have been a Fancy Mode feature since we introduced them back in 2024. But what if you're a Markdown die-hard and still want those nice call-to-action buttons in your emails?

Good news: you can now use custom buttons in Markdown mode too. Just drop this into your email:

<buttondown-button href="https://example.com">Check it out</buttondown-button>

You can add alignment and custom colors too:

<buttondown-button href="https://example.com" align="left" color="#ff6b6b">Left aligned, coral</buttondown-button>

If you've already used custom buttons in Fancy Mode, nothing will look different—we're just tidying up the underlying format the next time you edit an email containing them.