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Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails Programmatic webhooks Email page views Tag statistics Discord webhook formatting Automatic subscriber cleanup RSS subscriber count Weekly subscriber reports More list columns Customizable list views How Max Voltar turned a side gig into a trusted keyboard resource How Nick Disabato runs two newsletters from one design consultancy Made-for-you share images Automation improvements End-of-email surveys Filter by date Survey-triggered automations More automation functionality New webhooks How France Insider built a news service with paid subscribers Email as primary key How John Willshire unites two businesses in one newsletter Confirmation reminders Email churned subscribers Email-to-draft Subscriber metadata columns ChatGPT integration Faster web archives Referral program Better search results TikTok embeds Subscriber timeline Spotify embeds Improved RSS-to-email Subscribe page OG image New analytics page Google Tag Manager Even more subscriber types Integrating Duda with Buttondown Linktree integration guide Advanced and enterprise plans Framer integration guide API requests page Team collaboration In-email surveys Better CSS settings Better RSS automation fetching! Editor toolbar improvements Smart filters Faster emails page RSS automations Faster email analytics Zapier error codes Image accessibility checks Tags vs newsletters OG image picker Image editor improvements API bulk actions Improved OpenAPI spec Mastodon support Better subscriber filtering Better subscriber validation Hotkey support! Programmatic access to analytics Stronger bulk actions Faster archive page Custom canonical URLs Email slug and metadata Improved writing interface Generating a Typescript router in Django Filter emails by source
Smarter firewall
Justin Duke · 2025-08-21 · via Buttondown's blog

demo.buttondown.com/settings/general

We've been thrilled with the response to the Firewall, and we've been working hard to make it smarter and stronger over the last few months. The game of cat and mouse is a never-ending one, and we're always looking for ways to make it harder for spammers to get through!

To that end, we've added a handful of new checks to the firewall. You don't need to do anything or change anything to take advantage of these new checks, but we're excited to share them with you:

  1. Lookalike IP scoring: We've added a new check to the firewall that looks at the IP address of the subscriber and scores it based on the number of low-quality subscribers associated with that IP address. (If someone subscribers from 41.38.113.62 and that IP address also has 50 other subscribers which have never confirmed their subscription, that's a pretty good indicator that the subscriber is a bot!)
  2. Better domain-level provenance: We've deepened our list of problematic domains to include domains that are not just disposable but also have a history of being used for spam or other bad behavior.
  3. String-based checks: We've added a new check to the firewall that looks for strings in the email address or the newsletter name that are commonly used by spammers. The human eye is great at many things that computers are not; gdkkdkbjjnd@gmail.com is obviously garbage to a human, but it's less obvious to a computer. We've been historically reticent to try and score addresses based purely on the content of the email address itself, but we've found a really strong set of patterns that are high-signal without too many false positives.