Up until now, surveys only worked inside the email itself — if a subscriber clicked through to the web version of your email, they couldn't actually respond. That was annoying for a bunch of reasons: maybe they were forwarded the link, maybe they prefer reading in a browser, or maybe they just clicked "view in browser" out of habit.

Now surveys work on the web too. If your email has a survey, subscribers reading the web archive version can respond right there, no extra setup required.

This also means you can share a link to an email with a survey and actually collect responses from it — handy if you want to post a poll on social media or link to it from your site.