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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Slack webhooks Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations
Automatic subscriber cleanup
Justin Duke · 2023-07-04 · via Buttondown's blog

A beautiful toggle, behind which much magic lurks.

It can be a bit of a bummer to have a bunch of what I call "terminal" subscribers lurking around in your subscriber list — people who have unsubscribed, people who have been detected as spammy, people who never confirmed their subscriptions, and so on. They're not doing any harm, but they can make it harder to find the subscribers you're actually interested in.

So, lo! We have a new feature for you: Subscriber Cleanup. It's a toggle that you can find in the Subscription flow section in your settings page, and does exactly what it sounds like: it cleans up your subscribers after thirty days of inactivity. This is a great way to lower your data profile and keep things tidy.