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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
Own tracking infrastructure
Justin Duke · 2025-03-31 · via Buttondown's blog

We've moved to our own in-house click and open tracking infrastructure. This is one of those nerdy esoteric details that you probably don't care about, but here's what's changed:

  • Tracking links now use our own infrastructure instead of our ESP's;
  • That means they're faster and more reliable;
  • It also means one fewer external dependency that sees that kind of thing.

This change requires no action on your part and is completely transparent. The only difference you might notice is that the URLs in redirection links look slightly different (but, again, you probably won't notice it).

(And, as always, this kind of tracking is opt-in. Buttondown does not track your subscribers' activity without your explicit consent.)