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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Slack webhooks Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations
Smart filters
Justin Duke · 2023-01-30 · via Buttondown's blog

When we launched the fancy new filtering mechanism in November, there were two big pieces of feedback:

  1. "This is cool, but how do I just see the total number of subscribers I have?"
  2. "This is cool, but do I really have to futz with all these filters just to see what drafts I have?"

There's always a balance between smart, opinionated defaults and total freedom; the previous iteration of the filtering mechanism was too much on the freedom side. Every page on which you can filter now has a few smart defaults that you can use to quickly get to the information you want. For example, on the "Subscribers" page, you can now see the total number of subscribers you have; on the "Emails" page, you can quickly filter to just your sent emails or your drafts.

I wanted to get this iteration out there because it's a strict improvement over the previous one, but there's more to come.