A common request we've heard for years: "I want to let my subscribers pick which topics they're interested in." Maybe you've got separate tags for "weekly roundup" and "product updates" and want people to opt into what they care about. Or you run a local newsletter and want folks to choose their neighborhood.

This has always been possible in Buttondown, but it was clunky. You'd need to set up the subscribe form input, wire them to automations, and hope everything stayed in sync — we, to be honest, missed the ball by focusing on the easiest point solution instead of thinking hard about the right long-term solution.

Now it's simple: go to any tag, flip on "Subscribers can edit" and you're done. Your subscribers will see it in their portal settings, where they can toggle it on or off whenever they want (as can you.)

This is the first of several improvements we're making to the portal. We're really happy with what the portal can do, but we know it's been confusing to understand how it fits with the rest of your setup — especially around paid subscriptions and comments. We're working on making all of that clearer. This was the easiest and most urgent fix, so we started here.