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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Slack webhooks Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations
Faster email analytics
Justin Duke · 2023-01-19 · via Buttondown's blog

Email analytics were slow for those of you on the larger side of the subscriber count spectrum. I have written a lot of code (and also deleted a lot of code) to make that situation better: it should take now on the order of seconds to pull in tens of thousands of events, rather than tens of seconds.

There's a lot in store for analytics this year: I'm excited to start pulling in and surfacing web analytics, subscription funnel data, conversion rates, and more. But first, the existing stuff needed to be faster — and now it is.