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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Slack webhooks Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations
Subscriber-driving emails
Justin Duke · 2023-08-28 · via Buttondown's blog

New columns

We continue to add more and more columns to the email list view that, in the fullness of time, mean that you'll never have to leave the list view to get the information you need. (I am kidding, but only slightly.)

Here's the TL;DR — you can now see how many subscribers (and paying subscribers) each email has driven, and sort by those columns, so as to see which emails are driving the most subscribers (and payments). This of course only works if you have online archives enabled, since we're not using cookies or invasive ad-tech to determine this.

Combined with the existing columns, it should be easier than ever to understand which emails are pulling in traffic and conversions! (Next up; adding conversion data, too.)