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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails Programmatic webhooks Email page views Tag statistics Discord webhook formatting Automatic subscriber cleanup RSS subscriber count Weekly subscriber reports More list columns Customizable list views How Max Voltar turned a side gig into a trusted keyboard resource How Nick Disabato runs two newsletters from one design consultancy Made-for-you share images Automation improvements End-of-email surveys Filter by date Survey-triggered automations More automation functionality New webhooks How France Insider built a news service with paid subscribers Email as primary key How John Willshire unites two businesses in one newsletter Confirmation reminders Email churned subscribers Email-to-draft Subscriber metadata columns ChatGPT integration Faster web archives Referral program Better search results TikTok embeds Subscriber timeline Spotify embeds Improved RSS-to-email Subscribe page OG image New analytics page Google Tag Manager Even more subscriber types Integrating Duda with Buttondown Linktree integration guide Advanced and enterprise plans Framer integration guide API requests page Team collaboration In-email surveys Better CSS settings Better RSS automation fetching! Editor toolbar improvements Smart filters Faster emails page RSS automations Faster email analytics Zapier error codes Image accessibility checks Tags vs newsletters OG image picker Image editor improvements API bulk actions Improved OpenAPI spec Mastodon support Better subscriber filtering Better subscriber validation Hotkey support! Programmatic access to analytics Stronger bulk actions Faster archive page Custom canonical URLs Email slug and metadata Improved writing interface Generating a Typescript router in Django Filter emails by source
How Peter Giacomo Lombardo uses Buttondown to grow his audience
Asharee Peters · 2024-08-06 · via Buttondown's blog

Peter Giacomo Lombardo is a software engineer, originally from Boston but now living in Sicily. He runs Password Pusher, an open-source project to send passwords securely to others.

We chatted with Peter to learn about how he uses Buttondown to grow his audience.

Tell us a bit about yourself and your background.

My name is Peter Giacomo Lombardo - I'm originally from the Boston, MA USA area but now have been living in Sicily for almost 15 years.

I am a long time engineer & open source developer working remotely from this Mediterranean island.

Right after I moved here with my wife and first daughter, I launched an open-source project named Password Pusher to securely communicate passwords to colleagues & clients. With constant updates, features and a great community, the project has exploded in popularity and usage.

Why did you start a newsletter?

Password Pusher's user base is spread across various tech communities (email, forums, subreddits, tech stack groups, etc) and for a long time I would update each individually. After a while, this became more effort than I could handle, so I quickly realized I needed a better way to update users.

What do you write about on your newsletter?

The user base is mostly IT, SysAdmin, and DevOps professionals that use the software as part of their business process so in turn, I try to keep newsletters focused on what's important without any extra noise or chatter. Just enough to help them do their jobs more efficiently.

The newsletters consist of project updates & changes including new features, security tips & bug fixes. Every once in a while I'll add in teasers for upcoming features but those are at the end of the newsletter - for those interested.

Where did you first learn of Buttondown, and what made you decide to give it a try?

I found Buttondown through online research and a bit of discontent with the alternatives. After trying out some over complicated and too flashy alternatives, I decided to try Buttondown for the simple but deep interface and the sincere tone of the site, documentation and blog posts.

What are some ways Buttondown has helped you run your email?

First, the biggest benefit to me is that Buttondown reduces the friction & obstacles to communicate with end users. The tool doesn't get in the way. Second, the analytics are great, updated hourly and straight to the point.

What are some things you’d be excited to see Buttondown build in the next few months?

They say that there is always a large chunk of users who are just happy & quiet. I would say I fall into that group. Without ever having touched Integrations & Automation yet, I feel I still have a lot more to explore before wanting new features.

Anything else you’d like to add?

Overall, I'm a big fan of Buttondown and would highly recommend it to anyone looking for a great newsletter tool that doesn't get in the way.