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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
Filter sent emails by engagement rate
Justin Duke · 2026-03-03 · via Buttondown's blog

We recently added the ability to sort and filter subscribers by open and click rate. Now we've brought that same functionality over to the other side of the house: you can filter your sent emails by open rate, click rate, and delivery rate.

Instead of scanning through a long list of past sends, you can jump straight to the ones that performed the way you're looking for. Each filter lets you set a minimum and maximum range, or pick from preset buckets (0–25%, 25–50%, 50–75%, 75–100%). Want to pull up every email that cracked a 50% open rate? Two clicks. Want to find the ones where barely anyone clicked through? Same deal.

A few ways this helps:

  • Find what's working: Filter by high open rate to see which subject lines and topics resonated most. Great for figuring out what to write more of.
  • Spot deliverability issues: Filter by low delivery rate to catch emails that may have bounced more than expected — a useful early warning sign if something's off with your list hygiene.
  • Combine with other filters: Stack rate filters with audience, source, or date range filters to get really specific. For example, find all emails sent to a particular tag in the last quarter with an open rate above 40%.

If you want to dig deeper into how Buttondown tracks these metrics, check out our analytics documentation.