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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails Programmatic webhooks Email page views Tag statistics Discord webhook formatting Automatic subscriber cleanup RSS subscriber count Weekly subscriber reports More list columns Customizable list views How Max Voltar turned a side gig into a trusted keyboard resource How Nick Disabato runs two newsletters from one design consultancy Made-for-you share images Automation improvements End-of-email surveys Filter by date Survey-triggered automations More automation functionality New webhooks How France Insider built a news service with paid subscribers Email as primary key How John Willshire unites two businesses in one newsletter Confirmation reminders Email churned subscribers Email-to-draft Subscriber metadata columns ChatGPT integration Faster web archives Referral program Better search results TikTok embeds Subscriber timeline Spotify embeds Improved RSS-to-email Subscribe page OG image New analytics page Google Tag Manager Even more subscriber types Integrating Duda with Buttondown Linktree integration guide Advanced and enterprise plans Framer integration guide API requests page Team collaboration In-email surveys Better CSS settings Better RSS automation fetching! Editor toolbar improvements Smart filters Faster emails page RSS automations Faster email analytics Zapier error codes Image accessibility checks Tags vs newsletters OG image picker Image editor improvements API bulk actions Improved OpenAPI spec Mastodon support Better subscriber filtering Better subscriber validation Hotkey support! Programmatic access to analytics Stronger bulk actions Faster archive page Custom canonical URLs Email slug and metadata Improved writing interface Generating a Typescript router in Django Filter emails by source
Filter sent emails by engagement rate
Justin Duke · 2026-03-03 · via Buttondown's blog

We recently added the ability to sort and filter subscribers by open and click rate. Now we've brought that same functionality over to the other side of the house: you can filter your sent emails by open rate, click rate, and delivery rate.

Instead of scanning through a long list of past sends, you can jump straight to the ones that performed the way you're looking for. Each filter lets you set a minimum and maximum range, or pick from preset buckets (0–25%, 25–50%, 50–75%, 75–100%). Want to pull up every email that cracked a 50% open rate? Two clicks. Want to find the ones where barely anyone clicked through? Same deal.

A few ways this helps:

  • Find what's working: Filter by high open rate to see which subject lines and topics resonated most. Great for figuring out what to write more of.
  • Spot deliverability issues: Filter by low delivery rate to catch emails that may have bounced more than expected — a useful early warning sign if something's off with your list hygiene.
  • Combine with other filters: Stack rate filters with audience, source, or date range filters to get really specific. For example, find all emails sent to a particular tag in the last quarter with an open rate above 40%.

If you want to dig deeper into how Buttondown tracks these metrics, check out our analytics documentation.