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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
Changes to our stack in 2025
Justin Duke · 2025-01-09 · via Buttondown's blog

We keep a pretty faithful list of downstream services and apps we use, and just published a big update to backdate some of the changes from the past few months. You can view the full list there, of course, but I thought it'd be fun to chat a bit more about the specific changes (just like we did in 2024):

Changes

  • Plain, our replacement for Helpscout. We'll write more about this migration later; while we're paying more for Plain than we ever were for Helpscout, it's a much better fit for our needs.
  • Linear, replacing GitHub Issues as our issue tracker.
  • Trotto, our replacement for Golinks.
  • Better Stack (which we were already using for logging) replaced PagerDuty and StatusPage as our alerting tools.

Added

  • ImprovMX, which handles/handled some edge cases in our migration to buttondown.com.
  • Mercury, for managing finances.
  • Digital Ocean, for hosting our SMTP infrastructure.
  • Depot, a drop-in performance improvement for GitHub actions.
  • Tuple, a lovely and simple pair programming tool.

Removed

  • A brief and torrid tryst with Metabase, having already churned from it in favor of a home-grown solution.
  • Churned from Audiogest and Pika after a few months of use. (They're both great tools, but not a good fit for our needs.)
  • Churned from Notion in favor of plain-text documentation; it ended up being overkill for our needs, and difficult to keep in sync with other sources of truth.
  • Churned from DNSHelper; we built our own replacement for parts of it, and are investing in a slightly more novel approach to DNS management later this year.
  • Churned from Texts after the WordPress acquisition as I suspected it would be EOL'd (and indeed it is, in favor of Beeper).