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Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails Programmatic webhooks Email page views Tag statistics Discord webhook formatting Automatic subscriber cleanup RSS subscriber count Weekly subscriber reports More list columns Customizable list views How Max Voltar turned a side gig into a trusted keyboard resource How Nick Disabato runs two newsletters from one design consultancy Made-for-you share images Automation improvements End-of-email surveys Filter by date Survey-triggered automations More automation functionality New webhooks How France Insider built a news service with paid subscribers Email as primary key How John Willshire unites two businesses in one newsletter Confirmation reminders Email churned subscribers Email-to-draft Subscriber metadata columns ChatGPT integration Faster web archives Referral program Better search results TikTok embeds Subscriber timeline Spotify embeds Improved RSS-to-email Subscribe page OG image New analytics page Google Tag Manager Even more subscriber types Integrating Duda with Buttondown Linktree integration guide Advanced and enterprise plans Framer integration guide API requests page Team collaboration In-email surveys Better CSS settings Better RSS automation fetching! Editor toolbar improvements Smart filters Faster emails page RSS automations Faster email analytics Zapier error codes Image accessibility checks Tags vs newsletters OG image picker Image editor improvements API bulk actions Improved OpenAPI spec Mastodon support Better subscriber filtering Better subscriber validation Hotkey support! Programmatic access to analytics Stronger bulk actions Faster archive page Custom canonical URLs Email slug and metadata Improved writing interface Generating a Typescript router in Django Filter emails by source
Changes to our stack in 2025
Justin Duke · 2025-01-09 · via Buttondown's blog

We keep a pretty faithful list of downstream services and apps we use, and just published a big update to backdate some of the changes from the past few months. You can view the full list there, of course, but I thought it'd be fun to chat a bit more about the specific changes (just like we did in 2024):

Changes

  • Plain, our replacement for Helpscout. We'll write more about this migration later; while we're paying more for Plain than we ever were for Helpscout, it's a much better fit for our needs.
  • Linear, replacing GitHub Issues as our issue tracker.
  • Trotto, our replacement for Golinks.
  • Better Stack (which we were already using for logging) replaced PagerDuty and StatusPage as our alerting tools.

Added

  • ImprovMX, which handles/handled some edge cases in our migration to buttondown.com.
  • Mercury, for managing finances.
  • Digital Ocean, for hosting our SMTP infrastructure.
  • Depot, a drop-in performance improvement for GitHub actions.
  • Tuple, a lovely and simple pair programming tool.

Removed

  • A brief and torrid tryst with Metabase, having already churned from it in favor of a home-grown solution.
  • Churned from Audiogest and Pika after a few months of use. (They're both great tools, but not a good fit for our needs.)
  • Churned from Notion in favor of plain-text documentation; it ended up being overkill for our needs, and difficult to keep in sync with other sources of truth.
  • Churned from DNSHelper; we built our own replacement for parts of it, and are investing in a slightly more novel approach to DNS management later this year.
  • Churned from Texts after the WordPress acquisition as I suspected it would be EOL'd (and indeed it is, in favor of Beeper).