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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
Surveys in transactional emails
Mary · 2026-06-04 · via Buttondown's blog

If you dropped a survey into a transactional email — your welcome email, say — and waited for the responses to roll in, you waited a while. The survey rendered fine in a regular email, but in a transactional one it quietly vanished: nothing in the preview, nothing in the sent email. (A reader hit exactly this and was kind enough to tell us about it.)

That's fixed. Surveys now render in your transactional emails and record responses just like they do everywhere else:

  • Your welcome and confirmation emails, so you can ask new subscribers a question the moment they join — when they're most engaged.
  • Gift, churn, and premium-confirmation emails, if you'd like to hear from subscribers at those moments too.

You add one the same way as in any email: in fancy mode, type /, search for your survey by its code or question, and Buttondown drops in the {{ survey.code }} tag for you. Responses are still recorded once per subscriber, so your results stay clean.

Nothing to turn on — this is live for every newsletter with surveys enabled.