Le:mma Studio is an independent creative studio based between Serbia and a global network of collaborators, working across interaction design, motion, development, and immersive digital experiences.
Founded by Artemii Lebedev and Svetlana Markova, the studio emerged from a desire to approach the web less like a production pipeline and more like a creative medium capable of atmosphere, rhythm, and emotional depth. Drawing influence from cinema, music culture, editorial design, architecture, and experimental digital art, Le:mma Studio creates projects that exist somewhere between visual storytelling and interactive systems.
An interesting milestone for the studio came surprisingly early. In 2023, just one year after its launch, Le:mma Studio was nominated by Awwwards for Studio of the Year.
Over the years, multiple projects created by the studio received recognition from platforms such as Awwwards, FWA, and CSS Design Awards, including numerous Site of the Day distinctions.
From the beginning, Le:mma Studio was intentionally kept small. Even today, most projects are developed through a close team of three to four people depending on scope.
For the studio, that way of working is closely connected to the idea of craft. A smaller team allows the process to stay personal, collaborative, and deeply involved from the earliest conversations to the final launch. Clients work directly with the people shaping the concepts, visuals, motion, and overall direction of the experience rather than passing through layers of production.
Each person involved in the process carries direct responsibility for their contribution and the final result itself. Ideas are discussed openly, challenged collectively, and refined together rather than protected behind hierarchy or presentation structure. That creates a much stronger sense of ownership throughout the entire project and allows every contributor to leave a meaningful imprint on the final experience. That level of involvement also changes the relationship with clients. Communication stays direct, decisions happen collaboratively, and the process becomes far more transparent and human compared to traditional production pipelines. Over time, many projects evolve into long term creative relationships rather than isolated launches.
For Le:mma Studio, that closeness is an important part of the craft itself. The studio is less interested in producing interchangeable websites at scale and more interested in building experiences that feel specific to the people, ideas, and culture behind them.
The studio’s work spans healthcare, culture, music, technology, lifestyle, and experimental digital experiences. Each project develops its own visual language, structure, and emotional tone depending on the people, ideas, and industries behind it.
Below is a selection of projects that reflect different sides of Le:mma Studio’s approach, ranging from editorial healthcare platforms and immersive brand experiences to experimental interfaces shaped through motion, storytelling, and digital craft.
Institute of Health became an opportunity to rethink how healthcare and educational platforms could feel on the web.
Instead of following the cold and highly clinical direction often associated with medical websites, the project explored a calmer and more editorial approach shaped through typography, pacing, structure, and visual restraint. The goal was to make large amounts of educational and technical information feel more approachable, human, and comfortable to spend time with over longer periods of use.
OXI Instruments became one of the studio’s favorite long term collaborations, mostly because it never felt like working on a typical technology or ecommerce project.
Since the instruments themselves are built around sequencing, experimentation, and live performance, there was a lot of freedom to make the website feel more playful, immersive, and rhythm driven. Many parts of the experience were inspired directly by music hardware, modular workflows, and the feeling of exploring instruments rather than simply browsing products online.
Monolith Studio was the studio’s first real attempt to challenge how tattoo culture is usually presented on the web. Most tattoo websites tend to stop at showing strong artwork and artist portfolios. With Monolith, the goal was to build something that felt much larger than that. Not just a place to browse tattoos, but an experience with its own world, energy, symbolism, and emotional weight behind it.
Based in New York and deeply connected to fashion, music, contemporary art, and underground culture, the project naturally moved in a darker and more cinematic direction. The website became filled with references, visual metaphors, hidden details, and small moments designed to make the experience feel alive rather than purely functional.
For the studio, Monolith became an opportunity to show that tattoo related projects could carry the same level of atmosphere, storytelling, and artistic ambition often associated with fashion brands, music projects, or film inspired experiences.
MyHealthPrac became one of those projects where the studio tried to move healthcare away from the feeling of pressure and constant self correction that many wellness platforms unintentionally create.
Instead of focusing on fear, symptoms, or overly clinical communication, the project explored a softer and more grounded direction centered around balance, routine, and a healthier relationship with yourself over time.
Working on a food related brand was completely new territory for the studio at the time, especially when it came to building a digital experience around product culture and promotion within that space.
What made the collaboration especially interesting was the founders themselves, who already came from creative backgrounds and approached the brand with a strong sense of personality, energy, and visual ambition from the very beginning.That gave the project a lot of freedom to feel more playful, instinctive, and emotionally driven while still building a clear and memorable experience around the product itself.
A large part of the studio’s culture comes from curiosity and experimentation outside traditional web references. Films, music, fashion, photography, architecture, underground culture, and contemporary art often influence projects just as much as digital design itself. The process inside the studio tends to stay fluid for a long time. Ideas are rarely locked too early, which allows projects to evolve naturally through testing, conversations, instinct, and exploration during production itself.
It becomes almost impossible to stay emotionally disconnected from a project when the vision, energy, and mindset align across everyone involved. Both within the team itself and in collaboration with the client. The desire to create something genuinely new naturally pushes the process far beyond simply delivering a finished website. For the studio, the most rewarding part has always been building something everyone involved can truly stand behind together. Launching it, being proud of the result, sharing it with the world, and feeling that the project carries a real sense of personality and life behind it.
Fortunately, many of the people Le:mma Studio collaborates with approach creative work in the same way, which is something the team deeply values and remains grateful for.
Electronic music and techno culture have always been a big part of the studio’s environment and daily life outside of work itself. A lot of late nights, conversations, ideas, inspiration, and even friendships inside the studio naturally grew around music, underground events, live performances, and the overall culture surrounding it. Over time, that energy inevitably became part of how the team experiences creativity in general.
Even when projects have nothing directly to do with music, that influence still quietly finds its way into the work through atmosphere, emotional pacing, intensity, rhythm, and the overall feeling behind many of the experiences the studio creates.
One of the studio’s long running habits is spending time on completely random creative experiments outside active client projects. Sometimes it turns into learning a new technology, testing unfamiliar tools, building strange visual concepts, creating internal systems to speed up workflows, or making small experimental projects that may never even become public.
In many ways, the process feels similar to how chefs constantly experiment with new recipes and techniques. Until you oversalt something, overcook it, break it, or push it too far, you rarely understand why certain decisions work and others do not.
The studio approaches experimentation in a very similar way. A lot of ideas only become valuable after being tested, stretched, misused, or explored in completely unnecessary ways first. Over time, many of those experiments unexpectedly become part of future projects and open new creative directions that would never appear through predictable workflows alone.
We still believes the internet can feel personal, emotional, and deeply human. For the studio, digital experiences were never only about trends or technology. They are about creating a certain feeling around people, culture, ideas, and stories that deserve more than simply existing inside a browser window. In a time where many digital experiences are becoming increasingly similar, the studio continues to value curiosity, experimentation, atmosphere, and individuality above repetition.
Most of all, Le:mma Studio remains grateful for the people and clients who trust the team enough to build something ambitious together.
Follow the journey on Instagram, Behance, and LinkedIn.
Maybe our paths will cross somewhere along the way.
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