We are Akaru, a digital studio based in Lyon, and we are part of those who choose intention over automation. Our philosophy is simple, yet demanding: every digital platform we create is designed with purpose, built with precision, and crafted to both captivate and perform.
Our mantra says it all: “Designed to perform. Coded to seduce.“
We are part of the Hula Hoop Group, bringing together more than 80 digital experts across Lyon, Paris, Nantes, Montreal, and Geneva.
Strategists, designers, developers, consultants, and content creators work together to craft digital platforms that combine creativity with measurable performance.
Despite the scale of our collective, we maintain a deeply craft-driven culture. Every project we take on is treated as a unique creation where design, strategy, and engineering converge.
At Akaru, nothing is accidental.
Below are a few projects that reflect how we approach digital design, storytelling, and performance.
With Sanctuary, we explored an ambitious vision: preserving human knowledge beyond our planet through sapphire discs sent to the Moon. For us, this project was an opportunity to create a deeply immersive and conceptual digital experience, blending storytelling, science, and speculative design.
We designed a journey that invites users into a poetic space between technology and philosophy, using motion, transitions, and spatial composition to convey the scale and symbolism of the project. The challenge was not only technical, but narrative: translating an abstract and visionary concept into an experience that feels both accessible and meaningful.
The result is a platform somewhere between interactive storytelling and digital installation, pushing the boundaries of what a website can express.
With Archidomo, we reimagined how real estate can be experienced online. Rather than simply listing properties, we created a platform where each space becomes a narrative. We designed an interface that highlights architecture, materials, and atmosphere through refined visuals, editorial layouts, smooth transitions, and carefully paced interactions.
Our challenge was to balance aesthetic sophistication with usability, delivering a premium, almost cinematic experience without compromising clarity.
For Vaonis, we designed an e-commerce platform capable of translating the wonder of space exploration into a compelling digital journey. We combined immersive visuals with a structured user experience, guiding visitors from discovery to purchase while showcasing the beauty of astrophotography.
The challenge was clear: balancing emotion and conversion. We created an experience that inspires while remaining fluid and efficient.
With UBAC, we developed a custom Shopify experience aligned with the brand’s sustainable philosophy. We focused on simplicity and clarity, highlighting materials, textures, and product storytelling within a clean and intuitive interface. Minimalism guided every decision: fewer distractions, stronger narratives, and a sharper focus on the product.
For Salomon, we extended the “Tomorrow is Yours” campaign into an immersive digital experience. We translated the energy of the campaign into a landing page driven by motion, animated interactions, and dynamic transitions. Our goal was to create a cohesive digital environment where storytelling, design, and motion amplify the campaign’s impact.
With Enchanted Tools, we designed a website that expresses both technological sophistication and human empathy.
We created an interface that combines elegance and interactivity, helping users understand complex robotics while maintaining a sense of curiosity and wonder.
For Decathlon and its brands Olaian and Wedze, we developed immersive experiences focused on storytelling. We transformed product presentations into narrative journeys using dynamic visuals, layered content, and motion design. Our ambition was to go beyond traditional e-commerce and create something closer to a digital editorial experience.
We don’t separate design and performance. For us, they are inseparable. Our approach, which we call Creative Commerce, blends aesthetics, strategy, and engineering to turn e-commerce platforms into true brand experiences.
We don’t rely on templates or standardized frameworks. We design and build fully bespoke ecosystems tailored to each brand’s identity and business goals.
The result: digital platforms that don’t just exist, they perform, convert, and evolve.
Akaru operates as a full-stack digital partner, mastering every step of the process from strategic We operate as a full-stack digital partner, mastering every step from strategic thinking to technical production.
Our expertise includes:
This integrated approach ensures that every decision serves both business objectives and user expectations.
Behind the studio’s creative output lies a structured methodology that balances exploration with Behind our creative work lies a structured methodology designed for both exploration and execution.
Each project follows four key phases:
We ensure every platform is visually strong, strategically aligned, and technically robust.
For us, technology is not an end — it’s a medium. We work with modern tools like Vue.js, Nuxt, GSAP, WebGL, Shopify, Webflow, and headless CMS platforms like Sanity. We deploy on scalable infrastructures such as Netlify.
Our rule is simple: we use technology only when it enhances the experience.
Over the years, we’ve collaborated with a wide range of brands — from cultural institutions to global companies. Our work includes projects for Xbox, HBO, Decathlon, Salomon, Vaonis, and the City of Lyon.
Each project reflects our ambition: creating digital experiences where design, storytelling, and performance work together seamlessly.
We believe the web is still a powerful creative medium. Not just a place for information, but a space for emotion, identity, and interaction. In a world where speed often replaces quality, we stand for a more demanding vision of digital. Because a well-crafted experience doesn’t just attract attention. It creates lasting connections between brands and people.
Follow our journey on Instagram and Linkedin.
We look forward to meeting you and getting to know you.
此内容由惯性聚合(RSS阅读器)自动聚合整理，仅供阅读参考。 原文来自 — 版权归原作者所有。