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Featured Blogs - Forrester

Customer Zero Proves AI Works When Humans Change Customer Zero Programs Prove That AI Works When Humans Change Prime Day, June 2026: How Retailers Competed With Amazon Inclusive Design Is Automotive’s Overlooked Growth Opportunity B2B Social Media Influencers Have More Influence Than Ever Comcast Split Puts NBCUniversal In Play What Technology Leaders Should Not Miss At Technology & Innovation Forum Central Why Your AI Strategy Needs A DEXM Solution: Lessons From Nexthink Masters Of Experience The Dawn Of The Accidental Developer The Next Era Of B2B Events: 8 Data-Backed Shifts Defining 2026 The Next Era Of B2B Events: Eight Data-Backed Shifts Defining 2026 Identiverse 2026 Recap: Identity Security for Agentic AI Dominates Announcing The Forrester Wave™ On Extended Detection And Response Platforms: Platformization, AI, And…AI Announcing The Forrester Wave™ On Extended Detection And Response Platforms: Platformization, AI, And … AI Use EO 14409 As A Canary For Enterprise PQC Migration And Procurement Use The New Executive Order As A Canary For Enterprise PQC Migration And Procurement EO 14409 Makes PQC Migration A Multi-Year Operational Program For Federal Security Leaders New Executive Order Makes PQC Migration A Multiyear Operational Program For Federal Security Leaders AI Is Moving Fast, But Trust Is Struggling To Keep Up: Why Security And Risk Leaders Can’t Miss Forrester’s AI Forum Answer Engines Will Select Your Content. Your Digital Experience Has To Do More. Meta Gambles With Its Trust In Prediction Markets The EU’s Digital Markets Act Meets The Mobile OS, Round 2 Don’t Just Hear About The IT Singularity — Work Through It At Our Austin Tech Forum Don’t Just Hear About The IT Singularity — Work Through It At Our NYC Tech Forum The Cost Of AI Productivity Is Less Creativity Dollars And Sense At FinOps X 2026: Is AI Value Management Bigger Than FinOps? Quantum Security Is No Longer Optional: A Practical Blueprint For Successful Implementation The AI Orchestration Layer In Banking Is The New Battleground The Canary in the CDP Mine: Databricks CustomerLake Is The Litmus Test For Agentic Marketing The Canary in the CDP Mine: Databricks CustomerLake Is The Litmus Test For Agentic Marketing AI Forces A Redesign Of How Marketing And Agencies Work Nuvei Makes Its B2B Cross-border Payment Move: The Payoneer Acquisition Google Dethrones OpenAI As Agencies’ Preferred AI Partner When Algorithms And LLMs Become Sellers, Your Commerce Strategy Must Change Google Goes All-In: An AI-Operated System, Not AI-Assisted Products Cisco’s Platform Push: Big Vision, Real Questions Retail's Incremental Total Experience Shift: Select Brands See Significant Improvement It's Time To Elevate Journeys Into Decision Systems AI Agents Need Real-Time Context: Data Streaming Is How You Are Going To Get It Tackle Enterprise AI’s Hardest Question At Forrester’s AI Forums Building The Human Foundation For AI At CX Forum East What Separates Scalable AI-Driven Innovation From Promising Experiments Hyland CommunityLive 2026: A Call To Action for Enterprise Content Management Leaders Call For Entries: Forrester’s B2B Forum EMEA 2026 Awards AI Agents Are Your New Customer. But Can You Target and Grow Their Trust in Your Brand? 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The IT Singularity Is Here: Announcing Forrester’s 2026 Technology Events
Stephanie Balaouras · 2026-06-22 · via Featured Blogs - Forrester

When we hear the word “singularity,” we usually think of two things. In the context of AI, we think of the moment when artificial general intelligence (AGI) emerges and surpasses human intelligence. Or in the context of quantum computing, we think of Q-day, the moment when a quantum computer achieves enough scale to break public key encryption. We believe AGI won’t arrive as a single moment — it will emerge in stages, and we may never even achieve the hype of “superintelligent AGI.” Q-day will happen without question — sometime around 2030, give or take a few years — but governments and organizations are already preparing for it now (insert friendly reminder here for those who aren’t getting ready).

The singularity that tech leaders should be talking about and preparing for is the IT singularity: the moment when traditional IT operating models, built for deterministic systems, human decisioning, and linear automation, no longer scale or make economic sense. The IT singularity isn’t five years away — it has already arrived. AI is already everywhere and always on, no longer a differentiator on its own.

Forrester’s 2026 Technology & Innovation Forums are designed to help you lead through this moment. Join Forrester analysts, industry leaders, and your peers at an upcoming Forum to turn disruption into advantage and to ensure that, in the era of the IT singularity, AI works for you.

  • Central: Austin, September 14–15
  • EMEA: London, September 30–October 1
  • East: New York City, November 4–5

Make AI Serve You, Not The Other Way Around

Too many organizations are still chasing use cases, overinvesting in tools, and scaling without the foundations or governance to sustain success. The leaders pulling ahead are doing something different. They know the old reactive, service-oriented, and tool-driven IT model is breaking down. They’re willing (and ready) to fundamentally change their traditional operating model, modernize infrastructure to support AI at scale, and invest in the data, governance, and skills required to make AI deliver real value, not just incremental (and often elusive) productivity gains, for the business.

At this year’s Forums, across keynotes and sessions — including “The AI Voyage,” “The Cognitive Operating Model,” “AI Governance For The GOOOOOAL,” and “The Future Of Software” — you’ll learn how to:

  • Define a new cognitive operating model for the AI era.
  • Ensure that your data and tech stack are AI-ready.
  • Design for trust, governance, and resilience from the start.
  • Scale AI without losing control or credibility.

Focus Where It Matters Most

The Forum sessions are organized into core tracks designed to support leaders in making critical decisions:

  • Tech Strategy: Make real trade-offs in a world where roadmaps expire quickly.
  • Architecture, Infrastructure, & Operations: Modernize to support AI at scale.
  • Data & AI: Build the data foundations behind AI success.
  • People & Operating Models: Evolve leadership, skills, and ways of working.
  • Security & Risk (EMEA only): Extend the conversation to managing AI risk, governance, and resilience in complex regulatory environments.

This is an opportunity to do more than keep up. It’s a chance to reset how your organization approaches technology altogether. You’ll leave with practical frameworks, real-world examples, and direct guidance you can put into action immediately — from strategy and architecture to data and operating model design.

Stay tuned in the coming weeks as we unveil more details on guest speakers, special programs, and additional ways to engage at each Forum. We look forward to seeing you in Austin, London, or New York!

Categories

Blog

Google Dethrones OpenAI As Agencies’ Preferred AI Partner

New Forrester and 4As research shows that agencies are prioritizing ecosystems that connect data, creative, media, and commerce at scale, with Google emerging as the leading partner. As marketing moves from isolated tools to integrated operating systems, the ability to orchestrate end-to-end workflows is becoming the new competitive edge.

Blog

Google Goes All-In: An AI-Operated System, Not AI-Assisted Products

Will Consumers And Marketers Follow? Three years ago, Google was on the defensive. ChatGPT reset expectations for search experiences and Microsoft gained early momentum with its investments in OpenAI. Today, the answer engine race continues, but Google is back in pole position. Even with new market diversification thanks to OpenAI and Anthropic, Google remains the […]