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Featured Blogs - Forrester

Customer Zero Proves AI Works When Humans Change Customer Zero Programs Prove That AI Works When Humans Change Prime Day, June 2026: How Retailers Competed With Amazon Inclusive Design Is Automotive’s Overlooked Growth Opportunity B2B Social Media Influencers Have More Influence Than Ever Comcast Split Puts NBCUniversal In Play What Technology Leaders Should Not Miss At Technology & Innovation Forum Central Why Your AI Strategy Needs A DEXM Solution: Lessons From Nexthink Masters Of Experience The Dawn Of The Accidental Developer The Next Era Of B2B Events: 8 Data-Backed Shifts Defining 2026 The Next Era Of B2B Events: Eight Data-Backed Shifts Defining 2026 Identiverse 2026 Recap: Identity Security for Agentic AI Dominates Announcing The Forrester Wave™ On Extended Detection And Response Platforms: Platformization, AI, And…AI Announcing The Forrester Wave™ On Extended Detection And Response Platforms: Platformization, AI, And … AI Use EO 14409 As A Canary For Enterprise PQC Migration And Procurement Use The New Executive Order As A Canary For Enterprise PQC Migration And Procurement EO 14409 Makes PQC Migration A Multi-Year Operational Program For Federal Security Leaders New Executive Order Makes PQC Migration A Multiyear Operational Program For Federal Security Leaders AI Is Moving Fast, But Trust Is Struggling To Keep Up: Why Security And Risk Leaders Can’t Miss Forrester’s AI Forum Answer Engines Will Select Your Content. Your Digital Experience Has To Do More. Meta Gambles With Its Trust In Prediction Markets The EU’s Digital Markets Act Meets The Mobile OS, Round 2 Don’t Just Hear About The IT Singularity — Work Through It At Our Austin Tech Forum Don’t Just Hear About The IT Singularity — Work Through It At Our NYC Tech Forum The Cost Of AI Productivity Is Less Creativity Dollars And Sense At FinOps X 2026: Is AI Value Management Bigger Than FinOps? Quantum Security Is No Longer Optional: A Practical Blueprint For Successful Implementation The AI Orchestration Layer In Banking Is The New Battleground The Canary in the CDP Mine: Databricks CustomerLake Is The Litmus Test For Agentic Marketing The Canary in the CDP Mine: Databricks CustomerLake Is The Litmus Test For Agentic Marketing AI Forces A Redesign Of How Marketing And Agencies Work The IT Singularity Is Here: Announcing Forrester’s 2026 Technology Events Nuvei Makes Its B2B Cross-border Payment Move: The Payoneer Acquisition Google Dethrones OpenAI As Agencies’ Preferred AI Partner When Algorithms And LLMs Become Sellers, Your Commerce Strategy Must Change Google Goes All-In: An AI-Operated System, Not AI-Assisted Products Cisco’s Platform Push: Big Vision, Real Questions Retail's Incremental Total Experience Shift: Select Brands See Significant Improvement It's Time To Elevate Journeys Into Decision Systems AI Agents Need Real-Time Context: Data Streaming Is How You Are Going To Get It Tackle Enterprise AI’s Hardest Question At Forrester’s AI Forums Building The Human Foundation For AI At CX Forum East What Separates Scalable AI-Driven Innovation From Promising Experiments Hyland CommunityLive 2026: A Call To Action for Enterprise Content Management Leaders Call For Entries: Forrester’s B2B Forum EMEA 2026 Awards AI Agents Are Your New Customer. But Can You Target and Grow Their Trust in Your Brand? Survey Insights: How Business Applications Are Purchased Governance: New Strategy, Old Hands On The Wheel … US Health Insurers Show Experience Improvements Announcing The 2026 Forrester Wave™ On Accounts Payable Invoice Automation Announcing The Forrester Wave™: Accounts Payable Invoice Automation Software, Q2 2026 US Banks’ Total Experience Is Improving, But Most Still Have Work To Do UK Social Media Ban Forces Platform Accountability Total Recall: A Cautionary Fable Of Anthropic And The US Government Consumers Aren’t Ready To Delegate Payments To AI Agents Fox Makes $22B Roku Acquisition Bet Secure The Future Of Internet Traffic As Agents Take Over Coupa’s Inspire 2026 Unveils A Strategy And Acquisition Spree To Build The Autonomous Spend Management “Network” A Fake PLG Strategy Is Exposed Through Your Digital Commerce Experiences Conway’s Law: Your Operating Model Matters More Than The AI Model Turn Application Portfolio Rationalization Into A Continuous Optimization Capability Healthcare And Life Sciences: Turning AI Momentum Into Lasting Value How To Build A Loyalty Team That Scales With Your Program Align B2B Marketing Teams To Thrive In A Buyer-Centric World OpenAI’s Proposed IPO Opens A Trifecta Of Opportunities For It, But Don’t Lock In Just Yet Retention-As-A-Service Is An Intriguing Idea — Here’s What It Actually Means Customer Success And Customer Experience: The Difference Is More Than Semantic How Fable 5 And Mythos 5 Change AI Security, Data Retention, And Vendor Risk Announcing Forrester’s Top Cybersecurity Threats For 2026 Your AI Bill Is A Context Problem Build The Human Foundations Before You Scale AI The State Of Agentic AI In 2026: Companies Are Chasing, Few Are Catching Move Over WAF. The Web Application Protection Platform Takes Over Anthropic’s Proposed IPO Will Change The Economics Of Enterprise AI AI Is Forging A New RevOps Identity AI Is Forging A New RevOps Identity Build Meaning Before Machines: Why Semantics, Ontologies, And Knowledge Graphs Matter For Agentic AI Red Hat Summit 2026: Can Red Hat Win Its Claim As The Hybrid AI Control Plane? Ad Creative Is A Technology Problem And Opportunity The State Of Portfolio And Product Marketing In 2026 Miro’s Big Bet: Can A Whiteboard Company Become The AI Decisioning Layer For The Enterprise? Agents Are In The Aisle: The 2026 NRF APAC Innovators To Watch Italy’s B2B Marketing Challenge Is Not Strategy — It’s Focus And Alignment If Buyers Change How They Search, Marketing Must Change How It Shows Up European B2B Marketing Has A Data Problem, Not A Vision Problem The AppGen And Low-Code Platforms Landscape, Q2 2026, Is Out! What Anthropic’s Two Recent Announcements Mean For Manufacturers Agentic AI In Insurance: Stop Chasing Autonomous Agents. Start Engineering Trust. The Consolidation Wars: M&A Is Rewriting Finance Automation Seven Ways To Turn CX Forum East Analyst Time Into Real Momentum Seven Ways To Turn CX Forum West Analyst Time Into Real Momentum Leading With Intention: What Women Leaders Told Us About AI And The Future Of Work Redesign B2B2C Digital Strategy For The AI Era Marketplace Platforms Aren’t One Market Anymore: Announcing Forrester’s Two Landscapes For 2026 The State Of Agentic Commerce In Mid-2026 If Your Employees Aren’t Ready For AI, Neither Is Your Business Announcing The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q2 2026 Financial Well-Being Is Under Pressure — A Strategic Priority For Banks TeamViewer Connect: A Pragmatic Look At How IT Can Level Up DEX Freshworks Signals A More Practical Future For AI Service Management Zendesk Relate 2026 Showed Why Agentic Customer Service Starts With Knowledge
Microsoft Build 2026: Pushing The Frontier With A More Opinionated AI Playbook
Chris Gardner · 2026-06-04 · via Featured Blogs - Forrester
Microsoft didn’t fail to bring out the big guns at this year’s Build conference. From Satya Nadella conversin…