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We’ve got some exciting news to share – Captivate has officially achieved the IAB Tech Lab Podcast Measurement 2.2 certification, making us the first podcast hosting platform in the world to hit this major milestone.
This certification is the gold standard for podcast analytics measurement. It means our platform meets and even surpasses the highest industry standards for accuracy and transparency.
We’ve also rolled out some great new features as part of the new certification:
Captivate’s Director of Technology and co-founder, Kieran McKeefery, said:
“Achieving this certification is a testament to our dedication to innovation and excellence. Our new spike detection system and IPv6 support are just the beginning of what we have planned to ensure our platform remains at the forefront of podcast technology.”
Mark Asquith, our Managing Director, added:
“The certification underscores our commitment to our users and the podcasting community at large. We are thrilled to offer tools and resources that not only meet but exceed industry standards, providing our podcasters with the best possible experience.”
Captivate’s IAB Tech Lab Podcast Measurement 2.2 certification sets a new benchmark for quality and transparency in the podcasting world. As part of Global, we’re constantly innovating and delivering top-notch service to our podcasters.
Stay tuned for more exciting updates and, as always, happy podcasting!
Best practices for podcast players – tips and tricks to optimize your podcast player.
Captivate’s IAB Processing Workflow – a deep dive into how we maintain transparency with our IAB Tech Lab Podcast Measurement 2.2 certification.
Ben is a content writer and podcast support expert for Captivate, and has been with the team since 2021. He has a first-class degree in Journalism, and uses these skills to help new and veteran podcasters alike level up their content: reviewing tech, crafting product guides and sharing cutting edge podcasting news. Ben is always on hand to help Captivate podcasters with anything they run into, from when they first import their show to advanced questions like how to grow your audience or where to start with monetization. He loves what he does, and is committed to helping podcasters grow their show using Captivate. He’s always been a podcast fan - current favourites include Steven West’s ‘Philosophize This’ and Bob Mortimer’s ‘Athletico Mince’.
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