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Apple Podcasts have just hugely upgraded their video streaming capabilities. But what does that mean for you, and how can you leverage the changes into more listeners and more growth for your podcast?
Apple Video Podcasts now lets your listeners switch seamlessly between the audio and video versions of your episode, and Captivate are here to support it from day one! It’s powered by HLS technology, and makes video podcasting more accessible to listeners and more appealing to creators.
All you need to do is connect your Captivate account to Apple Podcasts Connect via API and then you can upload videos just as you would audio files.
Here’s a full guide on how to do it!
HLS stands for HTTP Live Streaming. It’s a video delivery method originally developed by Apple and today it’s one of the most widely used ways to stream video online. It’s not a new thing (it’s actually been around since 2009) but it’s now being rolled out to support video on Apple Podcasts, which is why everyone’s talking about it right now.
Instead of delivering one giant video file, HLS breaks a video into lots of small segments and downloads them one at a time. HLS streaming is reactive to your internet speed, changing the quality of the video to suit your connectivity, and means less buffering overall.
We’ve got the skinny on some helpful tips straight from Apple themselves on how to get the most out of Apple Video Podcasts. Make sure you make use of them!
You can access Apple’s marketing resources for the new video release here. Using their professional, sleek Call to Action assets should increase podcast listening straight away.
You can generate links and QR codes to specific episodes and to your overall show, which let you use direct, simple calls to action like “watch my new episode now on Apple Podcasts”. Find out more here.
It can be tough to get your show seen and heard in a saturated market. Nothing cuts through like an authoritative recommendation from a trusted source, and what, for Apple Podcasts users, is a more trusted source than Apple themselves?
Apple have provided a promotion optimization guide so that you can be more successful in any promotional application. Go forth and use it!
As with any kind of marketing, the best way to get a listener to do something is to make it nice and easy for them. In that spirit, here are three things you should make super clear to your followers when promoting your new video episodes:
Video podcasting might be a new frontier for you, or you might be well-versed already through YouTube. Either way, make sure you’re making it as easy as possible for your audience to engage with your video content by following the recommendations we’ve laid out here.
Read about Captivate’s other huge features, like our in-house monetization tools and our unmatched dynamic ad insertion technology!
Ben is a content writer and podcast support expert for Captivate, and has been with the team since 2021. He has a first-class degree in Journalism, and uses these skills to help new and veteran podcasters alike level up their content: reviewing tech, crafting product guides and sharing cutting edge podcasting news. Ben is always on hand to help Captivate podcasters with anything they run into, from when they first import their show to advanced questions like how to grow your audience or where to start with monetization. He loves what he does, and is committed to helping podcasters grow their show using Captivate. He’s always been a podcast fan - current favourites include Steven West’s ‘Philosophize This’ and Bob Mortimer’s ‘Athletico Mince’.
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