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Following a major upgrade to its industry-leading podcast reporting infrastructure, Captivate is thrilled to announce a timeline of new proprietary features to give serious podcast creators realistic, sustainable and easy-to-understand options for monetising their podcast brands.
Captivate Studio includes remote podcast recording and a powerful audio editing platform, plus exciting additions to Captivate’s dynamic content toolkit, “AMIE”.
This compliments Captivate Ads, a multi-level, realistic & sustainable podcast advertising system powered by Captivate’s own live-stitching tech, saleable feed drop technology and a peer-to-peer ad marketplace that is deeply integrated with DAX, the pioneering ad-tech from parent company, Global.
With each new product segment being researched, designed & coded from the ground up by the Captivate team, the platform continues to thoughtfully develop into the complete podcasting ecosystem for serious creators, building upon unique existing features to give podcasters a simple, powerful and efficient platform where they can plan, record, edit, distribute, measure and monetise their podcasts – all underpinned by a reliable, world-class “hosting first” approach that ensures IAB Certified measurement remains paramount to a creator’s success.
Let’s dig into the features and find out when you can get your hands on them.
In this article...
With AMIE campaign management, you can now control how long a particular piece of content is inserted into your episode catalogue. This can be based on either a timed approach or an “impressions” approach, giving you complete flexibility within your own internal dynamic content campaigns or directly-sold ad campaigns.
We’re introducing a suite of new podcast monetisation options for creators, all built by the Captivate team to give serious podcasters complete control, flexibility and depth within their revenue streams.
Captivate’s saleable feed drop platform gives you the opportunity to directly sell feed drops from the new storefront link that we create for you, with all generated revenue being delivered directly to your Captivate earnings dashboard for easy withdrawal to your bank account, and powered by the same proprietary tech that runs our current “Network Feed Drops” and “Membership & Tipping” functionality.
You have full control: choose the price for your feed drops, how many of these you’re selling, the frequency and embargo rate within your feed and, of course, who you’re selling them to & the content that you approve for your audience.
This sets the stage for a whole creator-level marketplace, which we’re going to further explore with the brand new Captivate Ads…
Tired of being told you’re not big enough for advertisers, or using a “we monetise everyone” platform and generating peanuts each month in revenue from your creation?
We agree, it sucks.
A diverse and realistic revenue mix is vital to serious creators, which is why we introduced our proprietary paid feed drop system, alongside our existing membership & tipping platform that has been generating real revenue for creators like you since it launched.
We’re evolving even further with Captivate Ads, an intuitive, multi-layer programmatic advertising system that allows every level of podcaster to make sustainable money from their hard work with total clarity & no false promises.
We’ve built our own ad marketplace from the ground up: for smaller podcasters, matching more niche podcasts with the perfect advertisers at the perfect price, either on a CPM or directly-priced basis; as your podcast grows, you’re automatically scaled to the perfect balance of smaller advertisers and advertisers using the DAX marketplace. This is how you match with larger ad partners as they become relevant to you and your audience: no more feeling like you’re the bottom of the revenue list or a backup to round out an advertiser’s campaign for very little in return.
You’re thoughtfully offered partnerships with the most suitable advertisers at all levels, with ads always being appropriate to your audience through simple IAB category control and of course, you fully review each order made on your show before accepting it.
The Captivate Ads marketplace includes your paid feed drops too, giving an automated home to all of your ad revenue opportunities, whilst being smart enough to let you sell feed drops & ads directly and via the marketplace without duplication, feed overload or a poor listener experience.
Monetisation is about the right revenue from the right places, with total clarity, understanding and transparency – Captivate Ads has been built from the ground up to bring these values to life for the serious creator.
Gone are the days of unstable, latency-ridden remote recording. We held off from recording until now because we wanted to do it the Captivate way: intuitive, easy, the kind of thing that makes you say “I wish I’d thought of that”.
We’ve been quietly building since early 2025 and Captivate Studio, your brand new remote recording workstation, allows you to record up to seven participants with incredible quality & stability before quickly and seamlessly turning that file into a complete podcast episode.
Captivate Studio completely streamlines and optimises your workflow, removing the need for the cumbersome exporting of files for the more time-conscious creators, while providing full flexibility in file accessibility & format for the more experienced audio editor using one of the highly-respected DAWs on the market.
Captivate Studio completely integrates with Captivate’s guest booking & interview management toolkit, along with Captivate Assistant AI to provide highly accurate transcription, episode assets, chapters and more.
We’ll be releasing more specifics on each feature as each approaches its release or beta date, and Captivate’s mission continues to focus on bringing the most thoughtful, useful features to the serious podcaster, all built from the ground up by the team that you know and the team that listens to what talented creators like you really need.
We’re excited to bring these new modules to you, and in the meantime, get your show ready with our monetization guides: diversify your revenue streams and start making serious money today!
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Ben is a content writer and podcast support expert for Captivate, and has been with the team since 2021. He has a first-class degree in Journalism, and uses these skills to help new and veteran podcasters alike level up their content: reviewing tech, crafting product guides and sharing cutting edge podcasting news. Ben is always on hand to help Captivate podcasters with anything they run into, from when they first import their show to advanced questions like how to grow your audience or where to start with monetization. He loves what he does, and is committed to helping podcasters grow their show using Captivate. He’s always been a podcast fan - current favourites include Steven West’s ‘Philosophize This’ and Bob Mortimer’s ‘Athletico Mince’.
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