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Circana

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Connected TV Drives Higher ROAS: New Circana Research on ...
Circana · 2026-04-27 · via Circana

TV’s Next Act: How TV is Becoming the New Front Door to Commerce

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Circana

Circana

Apr 27, 2026

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"The key viewership areas to pay attention to in 2026 and beyond will be sports, news, and programming ingest"

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