By
Kristin Hornberger
Apr 16, 2026
Consumers are moving away from reactive health purchases and leaning into proactive wellness investments. Physical and mental well-being now go hand in hand. According to recent insights, 67% of Americans currently practice mental and emotional self-care. Stress reduction is a major driver of this change, with 60% of U.S. consumers actively trying to manage stress using a variety of products, from supplements to indulgent treats.
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The Whole Picture: Consumers Prioritize Mental and Emotional Wellness as Part of Self-Care
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Hornberger is executive vice president and practice leader, wellness, beauty, and homecare at Circana, where she plays a vital role in driving success and forging strategic partnerships with global clients, delivering invaluable insights and growth opportunities.
With more than 20 years’ experience, Hornberger has become a trusted expert in healthcare, nutritionals, skincare, and home. She leverages her deep industry knowledge to support a global clientele, enabling her clients to make informed decisions and stay ahead in a competitive landscape. Her expertise extends to evaluating new products and challenger brands, especially among digitally native brands migrating into the brick-and-mortar space, where she excels in identifying emerging trends and opportunities.
Hornberger is a board member of the Consumer Healthcare Products Association (CHPA).
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