By
Kristin Hornberger
Apr 16, 2026
As consumers holistically and proactively navigate their physical and mental health, wellness has moved far beyond reactionary purchasing and treating symptoms
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U.S. Consumer Healthcare Market Reaches $107 Billion as Americans Double Down on Proactive Wellness
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Hornberger is executive vice president and practice leader, wellness, beauty, and homecare at Circana, where she plays a vital role in driving success and forging strategic partnerships with global clients, delivering invaluable insights and growth opportunities.
With more than 20 years’ experience, Hornberger has become a trusted expert in healthcare, nutritionals, skincare, and home. She leverages her deep industry knowledge to support a global clientele, enabling her clients to make informed decisions and stay ahead in a competitive landscape. Her expertise extends to evaluating new products and challenger brands, especially among digitally native brands migrating into the brick-and-mortar space, where she excels in identifying emerging trends and opportunities.
Hornberger is a board member of the Consumer Healthcare Products Association (CHPA).
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