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Circana
Apr 13, 2026
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Mothers may know best, as the saying goes, but Circana knows a few things about how people celebrate the mothers and mother figures in their lives. Although total retail spending wasn’t especially strong for Mother’s Day last year — and macroeconomic uncertainties continue in today’s marketplace — Circana’s insights show that retailers and brands can tap into strong and emerging categories to optimize sales ahead of the occasion, which falls on May 10, 2026.
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To Mom, With Love: Trendspotting Mother’s Day 2026
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