U.S. Consumer Spending Stays Resilient in May 2026 Despit...
Marshal Cohen
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2026-06-15
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via Circana
Consumer Spending Remains Resilient Amid Shifting Demand Patterns in May, Reports Circana
While gas prices have eased slightly, consumers appear to have adjusted to elevated levels, unlocking pent-up demand. The pain at the pump didn’t dampen Memorial Day spending either — the week delivered modest year-over-year growth
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Consumer Spending Remains Resilient Amid Shifting Demand Patterns in May, Reports Circana
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Whether it is the Olympics, global soccer tournaments, tennis grand slams, prestigious golf tournaments, or a championship American football game, major sporting events capture the world’s attention, and with it, a surge in consumer spending. For marketers, these moments can feel like can’t-miss opportunities. But the reality is more nuanced: While the impact on retail and consumer engagement is real, it is often fleeting, uneven and highly contextual.
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