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Circana

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Four Category Trends at Play Turning Global Sporting Moments Into At-Home Growth Opportunities Custom Fitting Drives Premium Sales and Repeat Demand for the US Golf Equipment Market 4 Surprising Findings from Circana’s New Product Pacesetters Skin health and wellness trends drive global growth in year-round SPF use, says Circana Circana Releases New Research Proving the Business Value and Incrementality of Influencer Marketing The Fulfillment Shift in Omnichannel Shopping | Liquid Data Go Influencer Incrementality: Proving Sales Lift and ROI All to play for as pubs and shops compete to secure summer spending boost Navigating Tariffs: Smarter Marketing Decisions for Growth The Value of Influence: Driving Sales Lift & ROI Circana Expands Liquid Survey Solution with New AI Capabilities to Accelerate Consumer Intelligence Omnichannel Growth Through a Generational Lens | Liquid Data Go US Toy Industry Sales Accelerate in 2026: Squishy Toys Lead Growth | Circana U.S. Consumer Spending Stays Resilient in May 2026 Despite Gas Prices | Circana Stars, Stripes & Sales: How US Consumers Will Celebrate Independence Day 2026 | Circana Are Pricing and Promotions Helping or Hurting Your Market Share? What Incrementality Attribution Reveals That Attribution Alone Cannot Circana Announces Major Enhancements to Receipt Panel, Including Custom Hierarchies Capability and Expansion t Circana 2026 Global Toy Report: Market Forecasts & Industry Trends Global Toy Market Hits $123B: Play Expands Across Ages & Emerging Markets | Circana Soccer Toys & Collectibles Sales Surge 160% Globally | Circana Report 2026 CPG Demand Signals Report: Tariff & Macroeconomic Impact on U.S. Consumer Behavior | Circana Turn Pricing Analytics into Consistently Effective Decisions | Circana 4 CPG Innovation Themes from the 2025 New Product Pacesetters | Circana Circana Expands Liquid Testing Solution to Include Media Measurement and Campaign Experimentation China Consumer Sentiment: Fuel Prices & Food Beverage Spending | Circana Major Event Marketing Strategy: How Brands Should Really Capitalize | Circana Circana Launches Social Commerce Solution to Measure & Track Social Sales | Circana Global Soccer Marketing: How Brands & Retailers Win During Tournament Season | Circana U.S. Retail Sales Dip in April 2026: Economic Pressure & Calendar Shifts | Circana 2025 New Product Pacesetters: $6.2B in Year-One CPG Sales | Circana 2025 New Product Pacesetters: CPG Innovation & Consumer Impact | Circana The Second Coming of K-Beauty: Korean Skincare's US Comeback | Circana DIY Vehicle Maintenance on the Rise Amid Economic Pressure | Circana Father's Day 2026 Gift Trends: Grilling to Fitness Trackers | Circana Circana Wins Drum Award for Marketing Mix Modeling Proving Retail Media Incrementality | Circana Australia Foodservice Q1 2026: Another Resilient Quarter | Circana Purple is Trending. Circana is Tracking. Circana Launches Purchase to Consumption Solution: $100M Retailer Opportunity | Circana Top 10 Best-Selling Movies of 2026: Monthly & YTD DVD/Blu-ray Rankings | Circana US Beauty Market Q1 2026: Steady Growth Driven by Value & Treatment Demand | Circana Retail Media Strategy 2026: What's Next for RMNs | Circana E-Book 2026 Book Market Trends: Manga, Nonfiction & Children's Categories Lead | Circana GLP-1 Impact Beyond Food: How Weight-Loss Drugs Are Reshaping Non-Food CPG | Circana Circana Launches Market Share Drivers | Retail Analytics Solution Promo Spend for Growing Brands: Cut Prices, Displays, or Media? How Shifting Lifestyles Are Shaping Foodservice Trends | Circana US Footwear Industry Q1 2026: Growth Driven by Price & Performance | Circana Serving a Purpose: How Beverage Choices Are Shaped by Intended Results Juvenile Products Industry Demonstrates Resilience Amid Regional Divergence in the Americas Connected TV Drives Higher ROAS: New Circana Research on TV Commerce What’s Sizzling As Summer Approaches? U.S. Retail Spending Rises in Early Spring, but Underlying Consumer Pressures Signal Caution Ahead, Reports Ci Five Beverage Trends driving Australian Foodservice Performance Private label reaches record 50% unit share across Europe’s six biggest grocery markets Foodservice spend forecast to grow 3% across U.S. and Europe as evolving consumer behaviours reshape formats, occasions and value propositions Britain on a diet - 45% cutting back while health trends and GLP-1 reshape menus China Consumer Sentiment Study Qingming and Spring Break Lift Foodservice Outlook Share of Sip: Mapping the Beverage Evolution | Circana Webinar How Consumers' Focus on Mental Health & Wellbeing Impact Purchase Behavior | Circana How To Identify & Target Underserved Audience Segments | Liquid Data Go U.S. Consumer Healthcare Market Hits $107B as Proactive Wellness Surges | Circana How Selective Consumption is Shifting the Snackscape Sustainability-Marketed Products Capture Over 25% of U.S. CPG Market, Driving Growth Amid Uncertainty Consumers Double Down on Proactive Wellness The Evolving Role of Sustainability in the U.S. CPG Market | Circana Prioritizing Store Locations for Product Launches | Circana Top 10 Books & Best Selling Book Rankings | Circana Top 10 Video Games of 2026 | Circana 2026 Mother's Day Market Trends | Circana Plant-Based Food & Drink Hits €16.3B in Europe — But Only 2.4% of FMCG | Circana 2025 U.S. CPG Growth Leaders Announced | Circana Pet Wellness & Human Health: 74% of Pet Owners Say Pets Boost Mental Health | Circana 1 in $4 CPG Dollars Goes to Sustainable Products: Inside the Consumer Mindset | Circana CPG Retail Strategies that Drove Growth for Private Label in 2025 | Circana Consumer Behavior Trends Impacting Private Label Performance | Circana Learn How TV Advertising Strategies Are Changing | Circana Webinar Using Audience Targeting Data to Drive Media Buying Strategies | Circana Consumers Are More Willing To Change Purchase Behavior | Circana U.S. Snacking Trends in 2026 | Circana Circana Appoints Hélène Bouffard as Chief People Officer | Circana Circana Announces the Launch of Liquid Activation™ | Circana Consumer Demand for Dietary Fiber is Becoming a Long-Term Trend | Circana Supply Chain Analytics for Inventory & Demand Forecasting | Circana Targeting Multicultural Audience Segments in 2026 | Circana Circana's Research Reveals Trends Across Private Label CPG Retail | Circana How Retail Spending is Changing Based on Consumer Behavior | Circana Circana Announces Top 50 U.S. Restaurants for 2026 | Circana Watch Circana's U.S. Private Label Category Growth Webinar | Circana
What Incrementality Attribution Reveals That Attribution Alone Cannot
Yeimy Garcia-Smith · 2026-05-14 · via Circana
It’s the million-dollar question, sometimes literally: Did the marketing campaign actually drive sales and re…

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