PRESS RELEASE March 21, 2017

All of the Fun and Power of iPad, Now Starting at $329

“iPad is the world’s most popular tablet. Customers love the large, 9.7-inch display for everything from watching TV and movies, to surfing the web, making FaceTime calls, and enjoying photos, and now it is even more affordable,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “New customers and anyone looking to upgrade will love this new iPad for use at home, in school, and for work, with its gorgeous Retina display, our powerful A9 chip, and access to the more than 1.3 million apps designed specifically for it.”

Pricing and Availability

• iPad comes in silver, gold and space gray and starts at $329 (US) for the 32GB with Wi-Fi model and $459 (US) for the 32GB Wi-Fi + Cellular model at apple.com and Apple Stores. For more information, please visit apple.com/ipad.

• iPad is available to order beginning Friday, March 24, from apple.com and starts delivering to customers and arriving next week in Apple Stores, through select carriers and Apple Authorized Resellers (prices may vary) in the US and more than 20 countries and regions, including Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Spain, Sweden, Switzerland and the UK. Denmark, India, Mexico, Norway, Russia, Türkiye and other countries and regions will follow in April. Brazil, Taiwan and other countries and regions will follow in May.

• Polyurethane Smart Covers for iPad are available for $39 (US) in charcoal gray, white, midnight blue, pink sand and (RED) at apple.com and Apple Stores.

• iPad mini 4, available in silver, gold and space gray, now offers more capacity for the same price starting at $399 (US) for the 128GB Wi-Fi model and $529 (US) for the 128GB Wi-Fi + Cellular model at apple.com and Apple Stores.

• Every customer who buys iPad from Apple will be offered free Personal Setup, in-store or online⁴, to help them customize their iPad by setting up email, showing them new apps from the App Store and more.

• Anyone who wants to learn the basics or go further with their new iPad can register for a free workshop at any Apple Store.

¹ Battery life depends on device settings, usage and other factors. Actual results may vary.
² LTE is available through select carriers. Network speeds are dependent on carrier networks.
Check with your carrier for details.
³ Apple Pay is not available in all markets. For a list of Apple Pay countries click here.
⁴ In most countries.