PRESS RELEASE
September 23, 2013
CUPERTINO, California―September 23, 2013―Apple® today announced it has sold a record-breaking nine million new iPhone® 5s and iPhone 5c models, just three days after the launch of the new iPhones on September 20. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history. Both iPhone 5s and iPhone 5c are available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK. Demand for iPhone 5s has exceeded the initial supply, and many online orders are scheduled to be shipped in the coming weeks.
iPhone 5s and iPhone 5c feature iOS 7, the most significant iOS update since the original iPhone, featuring a stunning new user interface, completely redesigned with an elegant color palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari®, Siri® and introduces iTunes Radio℠, a free Internet radio service based on the music you listen to on iTunes®.³ Over 11 million unique listeners have already tuned in to iTunes Radio since launch with the most listened to song being “Hold On, We’re Going Home” by Drake.
Every customer who buys an iPhone 5s or iPhone 5c at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone by setting up email, showing them new apps from the App Store℠ and more, so they’ll be up and running with their new iPhone before they leave the store. Customers can learn more about iOS 7 and their new device through new free workshops at all Apple retail stores worldwide. In the US, the new iPhones are available through AT&T, Sprint, T-Mobile, Verizon Wireless, select Best Buy, RadioShack, Target and Walmart stores and Apple Authorized Resellers.
Pricing & Availability
iPhone 5s comes in gold, silver or space gray, and is available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the 64GB model.⁴ iPhone 5c comes in blue, green, pink, yellow and white and is available in the US for a suggested retail price of $99 (US) for the 16GB model and $199 (US) for the 32GB model.⁴ iPhone 5s cases are available in beige, black, blue, brown, yellow and (RED) for a suggested retail price of $39 (US) through the Apple Online Store (www.apple.com), Apple’s retail stores and select Authorized Apple Resellers. iPhone 5c cases are available in blue, green, pink, yellow, black and white for a suggested retail price of $29 (US) through the Apple Online Store (www.apple.com), Apple’s retail stores and select Authorized Apple Resellers. iPhone 4s is also available for free (US) with a two-year contract.⁴
iPhone 5s comes in gold, silver or space gray, and is available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the 64GB model.⁴ iPhone 5c comes in blue, green, pink, yellow and white and is available in the US for a suggested retail price of $99 (US) for the 16GB model and $199 (US) for the 32GB model.⁴ iPhone 5s cases are available in beige, black, blue, brown, yellow and (RED) for a suggested retail price of $39 (US) through the Apple Online Store (www.apple.com), Apple’s retail stores and select Authorized Apple Resellers. iPhone 5c cases are available in blue, green, pink, yellow, black and white for a suggested retail price of $29 (US) through the Apple Online Store (www.apple.com), Apple’s retail stores and select Authorized Apple Resellers. iPhone 4s is also available for free (US) with a two-year contract.⁴
- Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iSight, Touch ID, Retina, FaceTime, AirDrop, Safari, Siri, iTunes Radio, iTunes and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.




















