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UPDATE September 11, 2025

Ways to Save at Apple

  • Apple Trade In: Apple offers great ways to save and upgrade to the latest iPhone models. With Apple Trade In, customers can get $200 to $700 in credits when they trade in iPhone 13 or newer.
  • Carrier deals directly with Apple: Apple partners with all of the major carriers to offer incredible deals. This fall, customers can get up to $1,100 in credit with select carriers when they trade in an iPhone 13 or newer in any condition to put toward the latest generation of iPhone, or up to $830 in credit with no trade-in required. Customers can explore all carrier offers and activate their new phone with AT&T, Boost Mobile, T-Mobile, and Verizon — all directly at Apple.
  • Perks of Apple Card: When customers pay with Apple Card, they’ll get 3 percent Daily Cash back on their purchase, all up front. And when they choose Apple Card Monthly Installments at checkout, they’ll pay monthly with 0 percent APR.1

Meet the All-New Lineups

iPhone 17 is packed with features users will enjoy every day, including a bigger and brighter display with ProMotion up to 120Hz, all-day battery life with faster charging, a fantastic 48MP Dual Fusion camera system, and the Center Stage front camera. The all-new iPhone Air features an incredibly thin and light design that is more durable than any previous model, with pro performance, advanced camera systems on the front and back, and fantastic all-day battery life. With an all-new unibody design optimized for performance and powered by A19 Pro, iPhone 17 Pro and iPhone 17 Pro Max are the most powerful Pro models ever made, delivering the best-ever performance, camera systems, and battery life in an iPhone.

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  1. More information — including details on eligibility, exclusions, and Apple Card terms — is available at apple.com/apple-card/monthly-installments.
  2. Hypertension notifications are currently under FDA review and expected to be cleared this month, with availability on Apple Watch Series 9 and later, and Apple Watch Ultra 2 and later. The feature is not intended for use by people under 22 years old, those who have been previously diagnosed with hypertension, or during pregnancy.
  3. The Crossbody Strap is compatible with the the iPhone 17 Silicone Case with MagSafe, iPhone 17 Pro Silicone Case with MagSafe, iPhone 17 Pro Max Silicone Case with MagSafe, iPhone Air Case with MagSafe, and iPhone Air Bumper.