PRESS RELEASE September 8, 2002

More Real People Talk About Switching To Mac

Apple® will continue to run the TV ads this Fall on major broadcast networks like CBS and NBC, including NBC’s broadcast of the 54th Annual Prime-Time Emmy Awards on Sunday, September 22, and on top cable networks like CNN, VH1, Comedy Central, Discovery Channel and ESPN. Print ads will begin appearing in mid-September in major magazines such as Time, Newsweek, BusinessWeek, Fortune, The New Yorker and Rolling Stone. Apple’s special web site for users interested in learning more about switching is available at www.apple.com/switch.