PRESS RELEASE September 12, 2023

CUPERTINO, CALIFORNIA Apple today announced its first-ever carbon neutral products in the all-new Apple Watch lineup. Innovations in design and clean energy have driven dramatic reductions in product emissions of over 75 percent for each carbon neutral Apple Watch.¹ This milestone marks a major step in the company’s journey toward its ambitious Apple 2030 goal to make every product carbon neutral by the end of the decade, including the entire global supply chain and the lifetime use of every device Apple makes.

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1. Carbon reductions are calculated against a baseline scenario: No use of clean electricity for manufacturing or product use, beyond what is already available on the grid; Apple’s carbon intensity of key materials as of 2015; and Apple’s average mix of transportation modes by product line across three years.
2. The breakdown of U.S. retail packaging is by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight.
3. Grid Forecast will be available in the contiguous United States.
4. 50 percent or more of all carbon neutral products by total weight are planned, as of product launch, to be shipped using non-air modes of transportation — like ocean freight — from the factory to their next destination over the lifetime of the products.
5. All cobalt content claims are based on a mass balance allocation.