PRESS RELEASE March 21, 2017

Customers Can Now Purchase iPhone in a Beautiful New Finish and Contribute to the Global Fund to Fight AIDS

iPhone 7 and iPhone 7 Plus are the best, most advanced iPhones ever, packed with unique innovations that improve all the ways iPhone is used every day. Both phones feature the most popular camera in the world with advanced camera systems that shoot incredible photos and videos day or night, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers and a wide color system from camera to display, all in a water and dust resistant design. iPhone comes with iOS 10, which brings more expressive and animated ways to communicate in Messages, new ways to use Siri with your favorite apps, beautifully redesigned Maps, Photos, Apple Music and News, and the Home app, which lets you simply and securely set up, manage and control your home all in one place.

• The iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available in 128GB and 256GB models starting at $749 (US) from apple.com and Apple Stores, and from Apple Authorized Resellers and select carriers (prices may vary). The special edition (PRODUCT)RED iPhone joins iPhone 7 finishes in jet black, black, silver, gold and rose gold.
• Both special edition models are available worldwide beginning Friday, March 24 and start shipping to customers by the end of March in the US and more than 40 countries and regions, including Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Netherlands, New Zealand, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK and United Arab Emirates. Brazil, Chile, Colombia, India, Türkiye and other countries will follow in April.
• The special edition iPhone joins the current (PRODUCT)RED lineup, which is available for customers to purchase year-round, including the full iPod line of products, Beats Solo 3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker, the iPhone 7 Smart Battery Case and a range of accessories for iPhone, iPad and Apple Watch.
• iPhone SE, the most powerful phone with a four-inch display, will be available beginning Friday, March 24, in 32GB and 128GB models, doubling the current capacity and replacing 16GB and 64GB models, all at the same starting price of $399 (US) at apple.com and Apple Stores.
• New colors of Apple-designed iPhone 7 and iPhone 7 Plus silicone cases in azure, camellia and pebble, and leather cases in taupe, sapphire and berry will also be available at apple.com and Apple Stores starting at $35 (US).
• Through Apple’s iPhone Upgrade Program, customers in the US, UK and China can get an unlocked iPhone 7 or iPhone 7 Plus (PRODUCT)RED Special Edition, with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at apple.com and Apple Stores in the US, with monthly payments starting at $37 (US) for the 128GB model.
• With iPhone Trade-Up, customers can trade in their eligible smartphone and use the credit toward the cost of a new iPhone.^*
• Every customer who buys iPhone 7 or iPhone 7 Plus (PRODUCT)RED Special Edition or iPhone SE from Apple will be offered free Personal Setup, in-store or online^*, to help them customize their iPhone by setting up email, showing them new apps from the App Store and more.
• Anyone who wants to learn the basics or go further with their new iPhone can register for a free workshop at every Apple Store.

* Where available.