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PRESS RELEASE September 9, 2025
CUPERTINO, CALIFORNIA Apple today introduced Apple Watch Series 11, offering the most comprehensive set of health features yet, longer battery life, an even more durable cover glass, and 5G cellular capabilities, all in its thinnest and most comfortable design. Apple Watch Series 11 is the ultimate health and fitness companion, empowering users with notifications for signs of chronic high blood pressure — also known as hypertension — plus new insights into sleep quality with sleep score, adding to the robust suite of health features included in the device. Featuring up to 24 hours of battery life and Ion-X glass that’s 2x more scratch-resistant, Apple Watch is more convenient than ever to wear throughout the day and night. watchOS 26 delivers more personalized ways to stay active, healthy, and connected with Workout Buddy powered by Apple Intelligence, the wrist flick gesture, new watch faces, and more.
“Apple Watch is the world’s most popular watch, using advanced sensing capabilities to empower millions of people around the world to better understand their health simply by wearing it, while also serving as a fitness coach, message center, mobile wallet, and beautiful timepiece,” said Stan Ng, Apple’s vice president of Apple Watch and Health Product Marketing. “With powerful new health features — hypertension notifications and sleep score — plus longer battery life, a more scratch-resistant glass display, and 5G cellular, all in a thin and comfortable design users love, Apple Watch Series 11 is an indispensable companion that supports users’ health, fitness, safety, and connectivity throughout the day and night.”
With a cellular plan, Apple Watch users can take calls, send messages, and even get help from emergency services when their iPhone isn’t with them.3 Apple Watch now offers 5G cellular capabilities, which provide better performance with greater throughput, so music, podcasts, and apps download faster.4 To boost reception in areas with weak coverage, Apple Watch Series 11 also features a redesigned cellular antenna to cover more bands, and simultaneously engages the two system antennas when needed, significantly increasing the signal strength.

Updates to the Workout Experience

With watchOS 26, Apple Watch Series 11 features Workout Buddy, a first-of-its-kind fitness experience powered by Apple Intelligence that analyzes a user’s workout data and fitness history to deliver personalized, spoken motivation throughout their session, based on data like heart rate, pace, distance, Activity rings, personal fitness milestones, and more.8 Workout Buddy will be available starting in English across some of the most popular workout types, and is available on Apple Watch with Bluetooth headphones, with an Apple Intelligence-supported iPhone nearby.

Featuring watchOS 26

  • A gorgeous new software design with Liquid Glass, enabling a vibrant and expressive experience across the Photos watch face, Smart Stack widgets, Smart Stack hints, notifications, Control Center, and in-app controls and navigation.
  • A redesigned watch face gallery with two new watch faces: Flow, which uses Liquid Glass numerals that beautifully refract swirls of color that also respond to the movement of a user’s wrist, and Exactograph, a modern reinterpretation of a traditional regulator clock that separates the hours, minutes, and seconds for precise timekeeping. In addition, over 20 watch faces are updated so users can see a ticking seconds hand without raising their wrist.
  • A new one-handed wrist flick gesture to easily dismiss notifications, stop a timer, or silence an alarm, joining the double tap gesture to allow users to do even more on Apple Watch when their other hand is occupied.
  • Smart Stack hints, proactive prompts that provide actionable, immediately useful suggestions based on contextual data, sensor data, and data from a user’s routine.
  • Live Translation in Messages with Apple Intelligence, allowing incoming texts to be automatically translated into a user’s preferred language, right on their wrist, when Apple Watch is paired with an Apple Intelligence-supported iPhone.10 Additionally, for users whose device language is set to English, Apple Watch will intelligently suggest relevant actions using the context of a conversation in the Messages app, like starting a Check In when a friend asks a user to share when they arrive home, or using Apple Cash11 when a user is asked to contribute to a group gift.12
  • The Notes app, which allows users to create or access notes right on their wrist.
  • Hold Assist and Call Screening, which come to the Phone app when iPhone is nearby.13 When a user is waiting for a live agent, Hold Assist recognizes once a live agent is available and notifies the user to return to the call. Call Screening helps users manage incoming phone calls from unknown numbers more efficiently by collecting a name and reason for the call before their phone rings, so they can make an informed decision on whether to pick up, decline the call, or ask for more information.

Lineup

  • Apple Watch Series 11 is available in 42mm and 46mm sizes in jet black, rose gold, silver, and new space gray aluminum cases. Apple Watch Series 11 is also available in polished titanium in natural, gold, and slate.
  • Apple Watch Hermès is available in 42mm and 46mm sizes in silver titanium.

Bands

  • Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the U.S., and more than 50 other countries and regions can pre-order Apple Watch Series 11 today, with availability in stores beginning Friday, September 19.
  • Apple Watch Series 11 starts at $399 (U.S.).
  • New Apple Watch bands will be available to order today from apple.com/store and on the Apple Store app, with availability in stores beginning Friday, September 19.
  • watchOS 26 will be available for Apple Watch Series 6 or later, Apple Watch SE (2nd generation) or later, and all Apple Watch Ultra models on Monday, September 15, and requires iPhone 11 or later running iOS 26. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com.
  • New subscribers may get three months of Apple Fitness+ and Apple Music with the purchase of Apple Watch Series 11, Apple Watch SE 3, or Apple Watch Ultra 3. Offer and service availability varies by region. See apple.com/promo for details.
  • Clearance for hypertension notifications from the FDA and other regulators is expected soon, with availability in over 150 countries and regions — including the U.S. and the EU — this month.
  • Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.
  • AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Apple Watch, or in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple experts. For more information, visit apple.com/applecare.

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  1. Battery life varies by use and configuration. See apple.com/watch/battery for more information.
  2. Apple Watch Series 11 with Ion-X glass has a ceramic coating that provides 2x more scratch resistance than Series 10 with Ion-X glass.
  3. Wireless service plan required for cellular service. Contact service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/HT207578 for additional setup instructions.
  4. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact carrier and see apple.com/watch/cellular.
  5. Hypertension notifications are currently under FDA review and expected to be cleared this month, with availability on Apple Watch Series 9 and later, and Apple Watch Ultra 2 and later. The feature is not intended for use by people under 22 years old, those who have been previously diagnosed with hypertension, or during pregnancy.
  6. The Blood Oxygen app is for wellness purposes only and not for medical use. Measurements are calculated and viewed on iPhone in the Health app.
  7. Sleep score is available with watchOS 26 for Apple Watch Series 6 or later, Apple Watch SE (2nd generation) or later, and all Apple Watch Ultra models, paired with iPhone 11 or later, running iOS 26.
  8. Workout Buddy requires an Apple Intelligence-enabled iPhone nearby, and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.
  9. An Apple Music subscription is required for automatic music selection.
  10. Live Translation in Messages is available in Chinese (simplified), English (UK, U.S.), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), and Spanish (Spain) on Apple Watch Series 9 and later, Apple Watch SE 3, and Apple Watch Ultra 2 and later when paired with an Apple Intelligence-enabled iPhone.
  11. Apple Cash services are provided by Green Dot Bank, Member FDIC. Apple Payments Services LLC, a subsidiary of Apple Inc., is a service provider of Green Dot Bank for Apple Cash accounts. Neither Apple Inc. nor Apple Payments Services LLC is a bank. Learn more about the terms and conditions. Only available in the U.S. on eligible devices.
  12. Updates to Smart Replies will be available on Apple Watch Series 9 or later, Apple Watch SE 3, and Apple Watch Ultra 2 or later.
  13. Hold Assist requires iPhone nearby, and is available in English (Australia, Canada, India, Singapore, UK, U.S.), French (France), German (Germany), Japanese (Japan), Mandarin Chinese (China mainland), Portuguese (Brazil), and Spanish (Mexico, Spain, U.S.). Call Screening requires iPhone nearby and is available in Cantonese (China mainland, Hong Kong, Macao), English (Australia, Canada, India, Ireland, New Zealand, Puerto Rico, Singapore, South Africa, UK, U.S.), French (Canada, France), German (Germany), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China mainland, Macao, Taiwan), Portuguese (Brazil), and Spanish (Mexico, Puerto Rico, Spain, U.S.).
  14. The Nike Sport Loop features reflective yarn woven into the fabric, but is not to be used as PPE.