PRESS RELEASE
March 3, 2026
CUPERTINO, CALIFORNIA Apple today announced a new family of displays engineered to pair beautifully with Mac and meet the needs of everyone, from everyday users to the world’s top pros. The new Studio Display features a 12MP Center Stage camera, now with improved image quality and support for Desk View; a studio-quality three-microphone array; and an immersive six-speaker sound system with Spatial Audio. It also now includes powerful Thunderbolt 5 connectivity, providing more downstream connectivity for high-speed accessories or daisy-chaining displays. The all-new Studio Display XDR takes the pro display experience to the next level. Its 27-inch 5K Retina XDR display features an advanced mini-LED backlight with over 2,000 local dimming zones, up to 1000 nits of SDR brightness, and 2000 nits of peak HDR brightness, in addition to a wider color gamut, so content jumps off the screen with breathtaking contrast, vibrancy, and accuracy. With its 120Hz refresh rate, Studio Display XDR is even more responsive to content in motion, and Adaptive Sync dynamically adjusts frame rates for content like video playback or graphically intense games. Studio Display XDR offers the same advanced camera and audio system as Studio Display, as well as Thunderbolt 5 connectivity to simplify pro workflow setups. The new Studio Display with a tilt-adjustable stand starts at $1,599, and Studio Display XDR with a tilt- and height-adjustable stand starts at $3,299. Both are available in standard or nano-texture glass options, and can be pre-ordered starting tomorrow, March 4, with availability beginning Wednesday, March 11.
“Apple has led the industry in delivering the world’s most advanced displays for pros to do their life’s best work, and today we do that once again with the introduction of the new Studio Display family,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “Studio Display gets even better with a new 12MP Center Stage camera and powerful Thunderbolt 5 connectivity. And the Studio Display XDR is a huge leap forward for XDR technology, with a mini-LED backlight, 2000 nits of peak HDR brightness, advanced color accuracy, and a 120Hz refresh rate, transforming workflows like filmmaking, design and print, and 3D animation. It’s by far the world’s best pro display.”
Studio Display — the Perfect Companion to Mac
The new Studio Display pairs excellent visual quality with compelling features that deliver a great experience when connected to a Mac across a range of professional workflows — from photo and video editing to coding, music production, and everyday tasks. The stunning 27-inch 5K Retina display boasts over 14 million pixels, 600 nits of brightness, and P3 wide color for rich, true-to-life imagery. Studio Display includes a 12MP Center Stage camera, now with Desk View; a studio-quality three-microphone array; and an incredible six-speaker sound system with four force-cancelling woofers that deliver 30 percent deeper bass than the previous generation, plus two high-performance tweeters for immersive audio. Studio Display also brings Thunderbolt 5 connectivity with two ports, so users can daisy-chain up to four Studio Display models for a combined nearly 60 million pixels, or connect high-speed accessories.1 In addition, two USB-C ports can be used for peripherals and charging. With the included Thunderbolt 5 Pro cable, users get a convenient all-in-one connection that offers up to 96W of charging power — enough to fast-charge a 14-inch MacBook Pro.2 Studio Display is available with standard glass or optional nano-texture glass for challenging lighting conditions. It comes with a tilt-adjustable stand, or can be configured with a tilt- and height-adjustable stand or a VESA mount adapter for custom desk setups.
Studio Display XDR — the World’s Best Pro Display
The all-new Studio Display XDR delivers the most advanced display technology and a robust set of features for pro users who need the ultimate front-of-screen performance. With 2000 nits of peak HDR brightness, a 1,000,000:1 contrast ratio, P3 and Adobe RGB wide color gamuts, a 120Hz refresh rate, Adaptive Sync, new DICOM medical imaging presets, a powerful combination of camera and audio, and Thunderbolt 5 connectivity, Studio Display XDR is designed for workflows like HDR video editing, 3D rendering, and diagnostic radiology.2
- Customers can pre-order the new Studio Display and Studio Display XDR starting tomorrow, March 4, at apple.com/store and in the Apple Store app in 35 countries and regions, including the U.S. They will begin arriving to customers, and will be in select Apple Store locations and Apple Authorized Resellers, starting Wednesday, March 11.
- Studio Display starts at $1,599 (U.S.) and $1,499 (U.S.) for education. Studio Display XDR replaces Pro Display XDR and starts at $3,299 (U.S.) and $3,199 (U.S.) for education.
- Additional technical specifications, including nano-texture glass and a choice of stand options, are available at apple.com/store.
- Magic Keyboard with Touch ID and Numeric Keypad (starting at $179 U.S.), Magic Trackpad (starting at $129 U.S.), and Magic Mouse (starting at $79 U.S.) in white and black color options are available at apple.com/store
- AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Mac, or in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare.
- Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments, and they’ll get 3 percent Daily Cash back — all up front. More information — including details on eligibility, exclusions, and Apple Card terms — is available at apple.com/apple-card/monthly-installments.
-
Text of this article
-
Media in this article
- Users can daisy-chain up to four Studio Display models with a MacBook Pro with M5 Max.
- The Medical Imaging Calibrator was cleared by the FDA on April 1. The medical imaging presets should not be used for diagnostic purposes unless the display has been calibrated using the Medical Imaging Calibrator on macOS and paired with a compatible DICOM viewer. The presets are available on Studio Display XDR and are intended for use by medical professionals. Not intended for use in mammography.
- Charge time varies with settings and environmental factors; actual results will vary.
- Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations.























