PRESS RELEASE September 12, 2017

Featuring Streaming Music, Faster Dual-Core Processor and watchOS 4

Cupertino, California — Apple today introduced Apple Watch Series 3, adding built-in cellular to the world’s number one watch. Whether users are out for a run, at the pool or just trying to be more active throughout their day, Apple Watch Series 3 with cellular allows them to stay connected, make calls, receive texts and more, even without iPhone nearby. The third-generation Apple Watch is an amazing health and fitness companion with intelligent coaching features, water resistance 50 meters1 and a new barometric altimeter that measures relative elevation. Apple Watch Series 3 comes in two models, one with GPS and cellular, and one with GPS, both featuring a 70 percent faster dual-core processor and new wireless chip.
Apple Watch Nike+ has been extremely popular, and this fall, the partnership continues with both models of Series 3 pairing with a new pure platinum/black Nike Sport Band or Sport Loop in exclusive colors. The Nike Run Club app has been updated to introduce exciting new features: Audio Guided Runs deliver world-class coaching and motivation from Nike’s elite coaches, athletes and entertainers, while the Cheers feature makes running more fun by allowing your friends to send audio-based cheers, which will motivate you during a run. Just Do It Sundays continues to provide inspiration and rewards from participation in the world’s largest running community. Apple Watch Hermès models come with built-in cellular and pair with a striking collection of new bands, including the Single Tour Rallye, in perforated Gala calfskin, inspired by the classic Hermès driving glove, and the Single Tour Eperon d’Or, in printed Gala calfskin, inspired by the equestrian scarf pattern designed by Henri d’Origny in 1974. A new watch face, inspired by the Carrick Hermès watch, also designed by Henri d’Origny in 1993, completes the existing selection of Hermès watch faces.
  • Apple Watch is available in two different case sizes, 38mm and 42mm. Apple Watch Series 3 (GPS + Cellular) will be available in gold, silver or space gray aluminum, or silver or space black stainless steel paired with a variety of bands starting at $399 (US). Apple Watch Series 3 (GPS) will be available in gold, silver or space gray aluminum cases with a Sport Band starting at $329 (US). Apple Watch Series 1 is available in silver or space gray aluminum cases paired with a Sport Band starting at just $249 (US). Apple Watch Edition in gray or white ceramic will be available starting at $1,299 (US). All models will be available from apple.com and Apple Stores, as well as select Apple Authorized Resellers and carriers (prices may vary). For local availability, visit locate.apple.com. Apple Watch Nike+ starts at $329 (US) and Apple Watch Hermès starts at $1,149 (US) (prices may vary).
  • Customers will be able to order Apple Watch Series 3 (GPS + Cellular) beginning Friday, September 15, with availability beginning Friday, September 22 in Australia, Canada, China, France, Germany, Japan, Puerto Rico, Switzerland, the UK and the US, with other countries following next year. For carrier availability, visit apple.com/watch/cellular.
  • Customers will be able to order Apple Watch Series 3 (GPS) beginning Friday, September 15, with availability beginning Friday, September 22 in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, the UK, the US and US Virgin Islands. Apple Watch Series 3 (GPS) will be available beginning Saturday, September 23 in UAE.
  • Apple Watch Series 1  is available on apple.com and anywhere Apple Watch is sold.
  • Apple Watch Nike+ will be available to order on apple.com beginning Friday, September 15, with limited availability on Thursday, October 5 in Australia, Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Guam, Hong Kong, Hungary, India, Ireland, Italy, Japan, Kuwait, Luxembourg, Macau, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Qatar, Russia, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, Türkiye, UAE, the UK and the US. For more information, visit apple.com/apple-watch-nike or nike.com/applewatch.
  • Apple Watch Series 3 (GPS) will be available beginning Friday, September 29 in Croatia, Czech Republic, Greece, Guam, Hungary, Iceland, India, Jersey, Macau, Monaco, Poland, Romania, Russia, Slovakia, Thailand and Türkiye.
  • Apple Watch Series 3 (GPS) will be available beginning Saturday, September 30 in Kuwait, Qatar and Saudi Arabia.
  • New Apple Watch bands are available today on apple.com and will be available soon at Apple Stores, as well as select Apple Authorized Resellers and carriers in the US and over 35 countries and regions, including Australia, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, UAE and the UK.
  • Apple Watch Series 3 (GPS + Cellular) requires iPhone 6 or later running iOS 11 or later and Apple Watch Series 3 (GPS) requires iPhone 5S or later running iOS 11 or later. watchOS 4 and iOS 11 will be available Tuesday, September 19. Some features are not available in all regions or all languages.
  • Customers who buy Apple Watch from Apple will be offered free Personal Setup in-store or online4 to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.
  • Anyone who wants to start with the basics or go further with their new Apple Watch can sign up for free Today at Apple sessions at apple.com/today.

Images of Apple Watch Series 3

    1 Apple Watch Series 3 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 3 should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth. Stainless steel and leather bands are not water resistant.
    2 Apple Watch and iPhone service provider must be the same. Not available with all service providers. Roaming is not available outside your carrier network coverage area. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/watch/cellular for participating wireless carriers and eligibility.
    3 Participating equipment manufacturers and gyms vary.
    4 In most countries.