CUPERTINO, CALIFORNIA Apple today introduced the powerful new iPad mini — with a larger 8.3-inch Liquid Retina display — in four gorgeous finishes. Featuring the brand new A15 Bionic chip, the new iPad mini delivers up to 80 percent faster performance than the previous generation, making it the most capable iPad mini ever. A new USB-C port allows faster connectivity, and cellular models with 5G bring more flexible mobile workflows. New advanced cameras, Center Stage, and support for Apple Pencil (2nd generation) enable new ways for users to capture photos and videos, communicate with loved ones, and jot down their ideas when creativity strikes. The new iPad mini is available to order beginning today, and will be in stores beginning Friday, September 24.

“With its ultra-portable design and wide range of uses from everyday tasks to creative and enterprise applications, there’s nothing else like iPad mini,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With a new all-screen Liquid Retina display, massive boost in performance, new advanced cameras on the front and back, Center Stage, USB-C, 5G, and support for Apple Pencil, the new iPad mini is a huge leap forward that can be held in the palm of your hand.”

The new iPad mini delivers an amazing experience in a gorgeous new array of finishes — pink, starlight, purple, and space gray. iPad mini features a larger 8.3-inch Liquid Retina display with narrow borders, all while keeping the same compact footprint. With advanced technologies such as 500 nits of brightness, a P3 wide color gamut, anti-reflective screen coating, True Tone, and full lamination, images and video will be vibrant and come right up to the surface of the glass. And new landscape stereo speakers, combined with the new display, deliver a great movie-viewing experience.

• New widget layouts for the Home Screen and App Library offer simple ways to personalize iPad mini and organize apps.

• Notes goes systemwide with Quick Note, and offers new ways to collaborate and organize, whether typing or writing with Apple Pencil.

• The Translate app comes to iPad with new features that make conversations easier and more natural, including Auto Translate and face-to-face view.

• Multitasking is even more intuitive, making features like Split View and Slide Over easier to discover, easier to use, and more powerful.

• Live Text uses on-device intelligence to recognize text in a photo and allow users to take action. For example, a snapshot of a storefront may reveal a phone number and the option to place a call.

• Focus lets users automatically filter notifications based on what they’re currently doing, such as working, reading, exercising, playing games, or sleeping.

• FaceTime calls feel more natural with spatial audio and a new Portrait mode. And now, Group FaceTime provides the option to display participants in same-size tiles in a new grid view.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.

• The new iPad mini is available to order beginning today on apple.com/store and in the Apple Store app in 28 countries and regions, including the US, with availability beginning Friday, September 24.

• Wi-Fi models of iPad mini are available with a starting price of $499 (US) and Wi-Fi + Cellular models start at $649 (US). The new iPad mini, in 64GB and 256GB configurations, comes in pink, starlight, purple, and space gray finishes.

• iPadOS 15, the powerful operating system designed specifically for iPad, is available beginning Monday, September 20, and ships for free with the new iPad mini. iPadOS 15 will be available as a free software update for iPad mini 4 and later, iPad Air 2 and later, iPad 5th generation and later, and all iPad Pro models.

• Apple Pencil (2nd generation), available for purchase separately, is compatible with iPad mini for $129 (US).

• The new Smart Folio for iPad mini is available for $59 (US) in black, white, dark cherry, English lavender, and electric orange.

• Customers can buy any Wi-Fi + Cellular iPad model directly from apple.com/store or at an Apple Store and get up to $200 (US) back from T-Mobile/Sprint or Verizon with activation. Terms apply. For eligibility requirements and more details see apple.com/shop/buy-ipad. Customers can also trade in their current iPad and get credit toward a new one.

• Engrave iPad with a meaningful mix of emoji, text, and numbers, all for free, at apple.com/store or in the Apple Store app.

• Apple provides customers with a number of services in store and online that make its retail experience uniquely Apple. With personalized support and advice from Apple Specialists, convenient delivery and pickup options, free engraving, and special ways to save with Apple’s carrier offers and great trade-in values, Apple ensures the best way to buy Apple products is from Apple Store locations and apple.com/store.