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UPDATE October 17, 2024
Today, Apple Pay is used by hundreds of millions of consumers in 78 markets, at checkout on millions of websites and apps, in tens of millions of stores worldwide, and is supported by more than 11,000 bank and network partners. We hear from customers every day about how much they love the ease, security, and privacy protections Apple Pay provides in their daily lives, and how much they enjoy using it across their devices — including iPhone, Apple Watch, iPad, and Mac.

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  1. Loans not offered by Apple. All loans are offered by the lending provider and are subject to the lending provider’s eligibility requirements and approval, as well as other lending provider terms. Not available in all markets, and may not be available for all types of purchases, such as subscriptions and recurring transactions. iOS 18 or iPadOS 18 or later required.
  2. Redemptions used with Discover credit cards will be reflected as a statement credit on a customer’s account.
  3. This feature is offered by a card’s issuer, and is subject to issuer eligibility requirements and other issuer terms. This feature is not available in all markets, and may not be available for all types of purchases, such as subscriptions and recurring transactions. The full amount of the transaction will be charged to the user’s card at the time of their purchase, and a statement credit for the redeemed reward amount will be applied to the user’s account.
  4. iOS 18 or iPadOS 18 or later required. Available with participating merchants on compatible browsers. Compatible browsers require WebSocket support. This feature is not available in all markets.
  5. Must have an eligible and supported card. Not available in all markets. To use this feature, a card’s NFC technology must be activated, and the user may need to enter their card’s security code during setup. Software requirements apply. To ensure a user has all features of this product, their iPhone must be updated to the latest software version.
In the U.S., Apple Pay is a service provided by Apple Payments Services LLC, a subsidiary of Apple Inc. In other countries and regions, Apple Pay is a service provided by certain Apple affiliates, as designated by the Apple Pay privacy notice. Neither Apple Inc., nor Apple Payments Services LLC, nor its affiliates are a bank. Any card used in Apple Pay is offered by the card issuer.

The survey was commissioned by Apple and conducted by Morning Consult between September 10-13, 2024, among a sample of 3,014 adults in the U.S. ages 18-64.