“I vividly remember attending one-on-one office hours. It was one of the most creative sessions in terms of imagining new features and use cases for our app. One idea that emerged, which we are currently working on, is integrating Siri to our app so kids can say ‘Hey Siri, I need help with my emotions,’ which would prompt Wisdom — our app's main character — to guide them through different calming strategies,” Bullot said. “Our app offers a plethora of content: interactive games, AR, guided meditations, practice activities, printables, parenting tips, teaching resources. Thanks to Apple experts’ feedback, we recently redesigned our app’s navigation to create separate paths for children, educators, and parents which helped clarify which resources are relevant to each one of them. We also redesigned our meditation section to make it more visual and user-friendly for children.”

In addition to the Ask Apple series, hundreds of hours of sessions are available on demand on the Apple Developer website and in the Apple Developer app, enabling developers to hear directly from Apple about the latest technologies and important news all in one place, all year long, whenever and wherever is most convenient. Developers can access a robust library of timely, relevant, and practical content from Apple experts and engineers, including news about everything from API and framework changes to Apple’s human interface guidelines, program announcements, and technical articles, as well as a technical and design video library. Apple also offers all members of the Apple Developer Program the opportunity to receive one-on-one code-level support with technical support engineers who can help troubleshoot an app’s code or bring solutions to fast-track development.

Apple provides a wide variety of cutting-edge tools and end-to-end support for developers to build, test, market, and distribute their apps to more than 1.5 billion Apple devices. An extensive suite of free tools and frameworks — including software development kits (SDKs) and developer services with more than 250,000 APIs — support developers building apps for iOS, iPadOS, macOS, tvOS, and watchOS. These tools enable developers to add new functionalities to their apps easily and quickly, and harness powerful capabilities like machine learning, AR, and many more. Programs such as Apple’s Developer Academies, Entrepreneur Camps, App Accelerators, and WWDC student scholarships, as well as open access tools like Everyone Can Code and Swift Playgrounds, ensure the power of coding technology is accessible and inclusive.

The App Store, which launched in 2008, is the world’s safest and most vibrant app marketplace, currently home to 1.8 million apps and visited by more than half a billion people each week across 175 regions. It helps creators, dreamers, and learners of all ages and backgrounds connect with the tools and information they need to build a brighter future and a better world. For more information on developing for the App Store, visit apple.com/app-store/developing-for-the-app-store.