PRESS RELEASE November 18, 2010

Revolutionary Mobile Advertising Network Will Launch in Europe with L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier & Unilever

CUPERTINO, California—November 18, 2010—Apple® today announced it will expand its revolutionary iAd℠ mobile advertising network to the UK and France this December, with Germany to follow in January. iAd will launch in Europe with iAds from L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio. Since its US launch in July, iAd has emerged as a powerful new way for advertisers to reach millions of iPhone® and iPod touch® users right in their favorite apps, while providing a significant new revenue stream for developers. iAd has signed on over half of the top 25 leading US national advertisers in just four months,* with a projected 21 percent share of US mobile display advertising revenue for 2010 according to research firm IDC.**

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