New research from the Apple Heart and Movement Study shows participants with Apple Watch keep up their exercise levels well into the new year

• Fitness+ is available anytime, anywhere, on iPhone, iPad, and Apple TV. When users have Apple Watch or AirPods Pro 3, the experience is even more motivating with their personal metrics displayed onscreen during a workout — including real-time heart rate and calories burned.^2,3

• Users can follow a premade, personalized Custom Plan or create their own Custom Plan by selecting workout days, preferred activities, durations, trainers, and music. Fitness+ then provides a personalized schedule of workouts with reminder notifications to help maintain consistency.

• Strava subscribers can receive up to three months of Fitness+ at no cost.⁴ Users can also share a Fitness+ workout to Strava, and the Strava app will display rich details to track their fitness journey and share with their community on Strava.

• Track a wide range of workouts with scientifically validated custom heart rate and calorie algorithms in the Workout app, which uses a powerful AI and ML model for motion — trained on 50 million hours of activity data — to provide advanced metrics for running, cycling, swimming, hiking, and more.

• Stay motivated with Activity challenges and sharing, keep an eye on their progress with weekly summaries and trends, and monitor key fitness metrics like training load, cardio fitness, and cardio recovery.

• Track their sleep, receive insights on heart health, track their menstrual cycle, manage their medications, monitor environmental noise levels, and more.

• Benefit from a suite of third-party app experiences like Strava and Runna for runners; Golfshot and 18Birdies for golfers; and more.

• Apple Watch Series 11 offers the most comprehensive set of health features yet with hypertension notifications and the ECG app, longer battery life, an even more durable cover glass, and 5G cellular capabilities, all in its thinnest and most comfortable design.

• Apple Watch SE 3 offers remarkable health, fitness, connectivity, and safety features, and the powerful capabilities of the S10 chip including an Always-On display and fast charging, at an incredible value.

• Apple Watch Ultra 3, the ultimate sports and adventure watch, features Emergency SOS via satellite, the largest display ever in an Apple Watch, 42-hour battery life, and powerful health insights.

• Apple Watch Series 11 starts at $399 (U.S.), Apple Watch SE 3 starts at $249 (U.S.), and Apple Watch Ultra 3 starts at $799 (U.S.). Apple Watch Ultra 3, Apple Watch Series 11, and Apple Watch SE 3 require iPhone 11 or later with iOS 26 or later.

• Apple Fitness+ is available as a subscription service for $9.99 (U.S.) per month or $79.99 (U.S.) per year, and can be shared with up to five other family members.

• Apple Fitness+ is included in the Apple One Premier plan, which, where available, also gives customers access to Apple Music, Apple TV, Apple Arcade, Apple News+, and iCloud+ with 2TB of storage, and can be shared with up to five other family members.

• New subscribers to Apple Fitness+ may get three months free when they purchase any new Apple Watch, iPhone, iPad, or Apple TV capable of running the latest operating system software, AirPods Pro 3, or Powerbeats Pro 2 from Apple or an Apple Authorized Reseller.

• Apple Fitness+ requires iPhone 8 or later with iOS 16.1 or later, or Apple Watch Series 3 or later with watchOS 7.2 or later paired with iPhone 6s or later with iOS 14.3 or later.

• Eligible users of Wellhub can access Fitness+ at no cost, and an Anytime Fitness membership includes access to a Fitness+ subscription. Prospective members who try Anytime Fitness can also get up to two months of Fitness+ for no cost.