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PRESS RELEASE September 9, 2025
CUPERTINO, CALIFORNIA Apple today announced AirPods Pro 3, taking the most popular headphones in the world to an entirely new level. AirPods Pro 3 deliver unbelievable sound quality and the world’s best in-ear Active Noise Cancellation (ANC) — removing up to 2x more noise than the previous-generation AirPods Pro, and 4x more than the original AirPods Pro. The updated design helps AirPods Pro 3 fit even better and provides greater in-ear stability during activities like running, HIIT, yoga, and more. For the first time, users can utilize AirPods Pro 3 to measure heart rate and track over 50 workout types with the new experience in the Fitness app on iPhone. Live Translation also comes to AirPods, making face-to-face conversations easier by helping users connect even if they don’t speak the same language.

Workout-Ready Performance

More people exercise with AirPods Pro than any other headphones in the world, and AirPods Pro 3 take workouts to the next level with Apple’s smallest custom-built heart rate sensor and integrated workout experience. AirPods Pro 3 introduce a custom photoplethysmography (PPG) sensor that shines invisible infrared light pulsed at 256 times per second to measure light absorption in blood flow. Combined with sensor fusion from the AirPods Pro accelerometers, gyroscope, GPS, and a new on-device AI model on iPhone, users can start up to 50 different workout types, track their heart rate and calories burned, close their Move ring, and earn awards in the Fitness app. With just AirPods Pro 3 and iPhone, users will also have access to Workout Buddy, a first-of-its-kind fitness experience powered by Apple Intelligence that incorporates a user’s workout data and their fitness history to generate personalized, motivational insights during their session.2
  • Customers in the U.S. and more than 50 other countries and regions can pre-order AirPods Pro 3 today, with availability in stores beginning Friday, September 19.
  • AirPods Pro 3 start at $249 (U.S.).
  • For full feature functionality, use AirPods Pro 3 paired with an Apple device running the latest operating system software.
  • New subscribers may get Apple Music and Apple Fitness+ free for three months with the purchase of AirPods Pro 3. See apple.com/promo for details.
  • AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new headphones, or in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare.
  • Live Translation may not be available in all regions or languages. For feature and language availability and system requirements, visit support.apple.com/en-us/121115.

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  1. Testing conducted by Apple in July 2025 using AirPods Pro 3 paired with iPhone 16 with prerelease AirPods firmware and iOS 26. Noise reduction was tested in accordance with IEC 60268-24. Comparison made against the best-selling wireless in-ear headphones commercially available at the time of testing. Performance depends on device settings, environment, and many other factors.
  2. Requires an Apple Intelligence-enabled iPhone nearby and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.
  3. Heart rate sensing with AirPods Pro 3 and Powerbeats Pro 2 during workouts is available in the Fitness app on iPhone with iOS 26, iPad with iPadOS 26, and Apple TV with tvOS 26 when also paired with iPhone or Apple Watch. Apple Fitness+ requires a subscription.
  4. The Burn Bar is available on Fitness+ HIIT, Cycling, Kickboxing, Treadmill, and Rowing workouts.
  5. Live Translation with AirPods works on AirPods 4 with Active Noise Cancellation and AirPods Pro 2 and later with the latest firmware when paired with an Apple Intelligence-enabled iPhone running iOS 26 and later. Supports English (UK, U.S.), French (France), German, Portuguese (Brazil), and Spanish (Spain). Later this year, Live Translation on AirPods and in Phone and FaceTime will add language support for Italian, Japanese, Korean, and Chinese (simplified). Some features may not be available in all regions or languages. For more information, see Feature Availability.
  6. Apple Intelligence is available in beta with support for these languages: English, French, German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish, and Chinese (simplified). Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.
  7. The Hearing Test and Hearing Aid features are supported on AirPods Pro 2 and AirPods Pro 3, with the latest firmware paired with a compatible iPhone or iPad with iOS 26 or iPadOS 26 and later. The Hearing Aid feature is also supported on a compatible Mac with macOS Tahoe. Hearing Test is intended for use by individuals 18 years old or older, and the Hearing Aid is intended to amplify sound for individuals 18 years old or older with perceived mild to moderate hearing impairment. The Hearing Test feature is not a substitute for seeking medical advice from a healthcare practitioner if you have any concerns about your hearing health. Hearing Health features are subject to change and some features may not be available in all regions or all languages.