PRESS RELEASE
November 18, 2004
- two floors where customers can shop for and learn about the latest Apple® products and solutions, including dedicated sections for music, movies and photography;
- a 14-metre long Genius Bar, one of the most popular sections of Apple’s retail stores, where visitors can ask a Mac® Genius questions or receive product service;
- a new innovation to Apple’s retail stores, The Studio. The Studio is the creative hub of the store where customers can get free one-on-one help with their creative projects from highly trained Apple Creatives who specialise in photography, publishing, movie-making and music;
- two specially equipped studio classrooms offering hands-on technical instruction for Mac beginners and professionals alike, led by Apple Experts;
- a 64-seat state-of-the-art theatre where customers can attend workshops, watch demonstrations of Apple’s latest products and attend special events;
- more than 250 free customer events during the first month, including a live performance by Steriogram on Sunday, November 21*; and
- a Kids section with eight computers running educational software and games.
- Apple, the Apple logo, Macintosh, Mac, Mac OS, Apple Store, iLife, GarageBand and iPod are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.