PRESS RELEASE August 10, 2004

Unified Suite Integrates Final Cut Pro HD, Motion & DVD Studio Pro 3

Final Cut Pro HD is the latest version of Apple’s Emmy award-winning editing software, which now adds the real-time performance of high quality native HD, to the existing real-time support for DV and SD. In an industry first, Final Cut Pro HD delivers the ability to capture, edit and output broadcast-quality HD video over a single FireWire® cable without compromising the professional image quality. Final Cut Pro HD supports native DVCPRO HD editing with no recompression or image degradation and enables HD monitoring on an Apple Cinema HD Display with the new Digital Cinema Desktop feature. -more-Motion is a breakthrough new application that redefines professional motion graphics production with incredible real-time design and revolutionary animation techniques. Motion features a real-time design engine that delivers fast, intuitive animation of text, graphics and video, with instant previewing of filters and particle effects. Motion also pioneers an innovative new animation feature called Behaviors that applies the principles of procedural animation to easily create natural fluid motions and sophisticated multi-layered animations, without using complex keyframes. With an ingenious user interface for video, DVD and the web, Motion enables users to spend less time managing windows and palettes and more time interacting with their project.

Apple, the Apple logo, Macintosh, Mac, Mac OS, Final Cut Pro, DVD Studio Pro, Power Mac, FireWire and Apple Store are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.