UPDATE October 20, 2022

For the first time ever, customers can receive three free months of Fitness+ with the purchase of a new iPhone, iPad, or Apple TV; and this year, sign up for the service at no additional cost through offers with SilverSneakers, Target, UnitedHealthcare, and Mobile Health

Starting October 24, Fitness+ will also introduce a new Artist Spotlight series featuring music from Taylor Swift; a new workout program, Yoga for Every Runner, featuring one of the world’s top ultramarathon athletes, Scott Jurek; and more

The same day, music by Taylor Swift will be available in the service for the first time ever, beginning with a dedicated solo Artist Spotlight series featuring newly released songs from her album “Midnights,” out October 21. Fitness+ will also introduce a new workout program, Yoga for Every Runner, featuring one of the world’s top ultramarathon athletes, Scott Jurek, and led by Fitness+ Yoga trainer Jessica Skye. Time to Walk will also add new guests, including Emmy-winning actor Hannah Waddingham, globally renowned singer-songwriter Meghan Trainor, and former astronaut and colonel Eileen M. Collins. Fitness+ will also introduce three new Collections: Totally ’80s Cycling, Best Mindful Cooldowns for Athletes, and 14-Day HIIT and Strength Challenge.

“We built Fitness+ to be the most inclusive and welcoming fitness service in the world, and the response from our users has been overwhelmingly positive. We wanted the amazing impact of Fitness+ to reach iPhone users, and with special offers from partners like SilverSneakers, Target, and UnitedHealthcare, it’s easier than ever to get started on your health and fitness journey,” said Jay Blahnik, Apple’s vice president of Fitness Technologies. “Whether users want to get outside and go for a walk with Time to Walk, improve their running with ultramarathoner Scott Jurek, or get moving to one of their favorite artists, like Taylor Swift, there really is something for everyone to stay motivated.”

Starting October 24, music by Taylor Swift will be available in the service for the first time ever, beginning with a dedicated solo Artist Spotlight series featuring newly released songs from her album “Midnights,” out October 21. The series dedicates an entire workout playlist to a single artist, and every Monday for three weeks, new workouts featuring music by Taylor Swift will appear across workout types including Core, Cycling, Dance, HIIT, Pilates, Rowing, Strength, Treadmill, and Yoga.

Cross-training is essential to runners of all levels, as it may help improve speed and strength, and help prevent injury. Fitness+ will introduce a new workout program, Yoga for Every Runner, featuring and designed with Scott Jurek, one of the world’s top ultramarathon athletes and an author, and led by Fitness+ Yoga trainer Jessica Skye. Inspired by Scott’s approach and integration of yoga, this program is designed to improve running posture, balance, and mobility. Users can do each 10-minute Yoga flow as a warmup, a recovery stretch, or mixed with other workouts from the Fitness+ library. As with all Fitness+ studio workouts, modifications are shown so users can enjoy the workouts at their own level.

Starting on October 24, Fitness+ will also introduce new episodes of Time to Walk, beginning with Hannah Waddingham. Time to Walk is an inspiring audio experience on iPhone and Apple Watch, designed to help people walk more often, featuring some of the world’s most interesting and influential people who share stories, photos, and music with Fitness+ users. Waddingham is known for her performances on the West End, garnering three Olivier Award nominations, and more recently, she rose to mainstream fame for her Emmy-winning role as Rebecca Welton on Apple TV+’s “Ted Lasso.” On this walk, Waddingham shares how being championed by a legendary director at just the right moment in her career renewed her faith in her own abilities, and how playing Rebecca brought healing after her own difficulties in life. Additional guests throughout the season will include globally renowned singer-songwriter Meghan Trainor and former astronaut and colonel Eileen M. Collins.

• Totally ’80s Cycling, featuring eight spirited workouts that can boost cardio fitness. Every workout has the energy of a party and is set to a playlist full of songs from the 1980s.

• Best Mindful Cooldowns for Athletes, offering a series of total-body stretches and short visualizations that are curated to help athletes mentally prepare for their sport and recover more easily after any athletic endeavor.

• 14-Day HIIT and Strength Challenge, featuring 30-minute Strength and HIIT workouts that help motivate users to take their fitness routines to the next level.

• SilverSneakers, the nation’s leading fitness program for older adults, will now offer members a Fitness+ subscription at no additional cost starting in January 2023 through select Medicare Advantage plans. Members will also have access to the Workouts for Older Adults program on Fitness+, which helps users stay active at any age with a focus on strength, flexibility, balance, coordination, and mobility. They can activate their Fitness+ subscription through the SilverSneakers GO app on the App Store or through their SilverSneakers member account on silversneakers.com

• Target will now offer a four-month free trial of Fitness+ for members of Target Circle, the retailer’s free-to-join loyalty program. Members of Target Circle also have free access to three months of Apple Music, Apple TV+, iCloud+, Apple Arcade, and News+, with no purchase required.

• UnitedHealthcare continues to offer Fitness+ as an annual subscription at no additional cost to millions of members as part of their fully insured employer-sponsored health benefit. Employers with self-funded health plans can make a similar offer available to their employees. 

• Mobile Health, a fast-growing digital health and well-being technology company, will offer its employer customers the opportunity to add Fitness+ as a wellness benefit for their employees and allow them to earn an Apple Watch by staying active.