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PRESS RELEASE September 12, 2023
CUPERTINO, CALIFORNIA Apple today introduced Apple Watch Series 9, bringing new features to the world’s best-selling watch and achieving a significant environmental milestone. Apple Watch Series 9 is more powerful than ever with the new S9 SiP, which increases performance and capabilities; a magical new double tap gesture; a brighter display; faster on-device Siri, now with the ability to access and log health data; Precision Finding for iPhone; and more. Apple Watch Series 9 runs watchOS 10, which delivers redesigned apps, the new Smart Stack, new watch faces, new cycling and hiking features, and tools to support mental health.
“Apple Watch is an indispensable companion that helps millions of people with their health, fitness, communications, and safety,” said Jeff Williams, Apple’s chief operating officer. “We’re introducing our best Apple Watch lineup, with incredible new capabilities and technological advancements, including a new double tap gesture, brighter display, on-device Siri, as well as our first-ever carbon neutral products. Whether users are upgrading from earlier models or buying their first, there’s never been a more compelling time to experience Apple Watch.”
“At Apple, we are committed to making products customers love and protecting the planet at the same time, and this year, we hit a key milestone toward our Apple 2030 goal,” said Lisa Jackson, Apple’s vice president of Environment, Policy, and Social Initiatives. “Our first carbon neutral products were made in a uniquely Apple way, steeply reducing carbon emissions from materials, electricity, and transportation through innovation and design.”

Featuring watchOS 10

  • A fresh approach to quickly view information with redesigned apps and a new Smart Stack to show relevant widgets right when they’re needed.
  • Delightful new watch faces: Snoopy, Palette, and Solar Analog. A new Nike watch face, Nike Globe, lights up the lines on the globe with each passing second.
  • Bluetooth connectivity for power meters, speed sensors, and cadence sensors arrives for cyclists, unlocking new metrics and Workout Views, and cycling workouts.
  • A cycling workout can automatically show up as a Live Activity on iPhone and utilize the full screen when tapped.
  • New Compass Waypoints and Maps capabilities to further help during outdoor adventures.
  • Additional tools to support mental health with state of mind logging in the Mindfulness app.
  • The ability to measure time spent in daylight using the ambient light sensor to help reduce the risk of myopia and provide additional benefits to physical and mental health for all ages.

Lineup

  • Apple Watch Series 9 is available in 41mm and 45mm sizes in starlight, midnight, silver, (PRODUCT)RED, and a new pink aluminum case, as well as stainless steel in gold, silver, and graphite cases.
  • Any aluminum Apple Watch Series 9 with a new Sport Loop band is carbon neutral.
  • Apple Watch SE is available in 40mm and 44mm aluminum cases, and is carbon neutral when paired with a new Sport Loop band.
  • Apple Watch Hermès is available in stainless steel in silver and space black.
  • Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the U.K., the U.S., and more than 40 other countries and regions can order Apple Watch Series 9 and Apple Watch SE today, with availability in stores beginning Friday, September 22.
  • Apple Watch Series 9 starts at $399 (U.S.), and Apple Watch SE starts at $249 (U.S.).
  • Apple Watch bands, Apple Watch Nike bands, and Apple Watch Hermès bands will be available to order today from apple.com/store and in the Apple Store app, with availability in stores beginning Friday, September 22.
  • watchOS 10 will be available for Apple Watch Series 4 and later on Monday, September 18, and requires iPhone XS or later running iOS 17. Not all features are available on all devices and in all regions.
  • Three months of Apple Fitness+ are included for customers who purchase Apple Watch Series 9, Apple Watch SE, Apple Watch Ultra 2, or a new Apple Watch Series 4 or later.

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  1. Battery life varies by use.
  2. These capabilities will be available in a software update later this year, starting in English and Mandarin. They require the download of speech models.
  3. The Hermès Radial watch face is available with Apple Watch Hermès models only.