PRESS RELEASE
November 10, 2021
CUPERTINO, CALIFORNIA Apple today announced Apple Business Essentials, an all-new service that brings together device management, 24/7 Apple Support, and iCloud storage into flexible subscription plans for small businesses with up to 500 employees. The company also unveiled a new Apple Business Essentials app that enables employees to install apps for work and request support.
Simple Setup and Onboarding with Collections
Strong Security with FileVault, Activation Lock, and User Enrollment
Secure Storage and Backup with iCloud
Comprehensive Support and Repairs with AppleCare+ for Business Essentials
Flexible Subscription
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- AppleCare+ for Business Essentials is not available during the free beta period; pricing to be announced.




















