PRESS RELEASE October 29, 2012

Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi Add Responsibilities to Their Roles

“We are in one of the most prolific periods of innovation and new products in Apple’s history,” said Tim Cook, Apple’s CEO. “The amazing products that we’ve introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services.”

Apple, the Apple logo, Mac, Mac OS, Macintosh, Siri, iTunes Store, App Store, iBookstore, iCloud and OS X are trademarks of Apple. Other company and product names may be trademarks of their respective owners.