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PRESS RELEASE January 8, 2024
CUPERTINO, CALIFORNIA Apple today announced Apple Vision Pro will be available beginning Friday, February 2, at all U.S. Apple Store locations and the U.S. Apple Store online. Vision Pro is a revolutionary spatial computer that transforms how people work, collaborate, connect, relive memories, and enjoy entertainment. Vision Pro seamlessly blends digital content with the physical world and unlocks powerful spatial experiences in visionOS, controlled by the most natural and intuitive inputs possible — a user’s eyes, hands, and voice. An all-new App Store provides users with access to more than 1 million compatible apps across iOS and iPadOS, as well as new experiences that take advantage of the unique capabilities of Vision Pro. Pre-orders for Apple Vision Pro begin Friday, January 19, at 5 a.m. PST.

A Revolutionary Operating System and User Interface

Apple Vision Pro is powered by visionOS, which is built on the foundation of decades of engineering innovation in macOS, iOS, and iPadOS. visionOS delivers powerful spatial experiences, unlocking new opportunities at work and at home. Featuring a brand-new three-dimensional user interface and input system controlled entirely by a user’s eyes, hands, and voice, navigation feels magical. Intuitive gestures allow users to interact with apps by simply looking at them, tapping their fingers to select, flicking their wrist to scroll, or using a virtual keyboard or dictation to type. With Siri, users can quickly open or close apps, play media, and more.

Extraordinary Experiences

  • An infinite canvas for productivity: With key productivity and collaboration apps like Fantastical, Freeform, JigSpace, apps from Microsoft 365, and Slack, Apple Vision Pro is an ideal productivity tool for everyday tasks. Apps can appear side by side at any scale for incredible multitasking, and with support for Magic Keyboard and Magic Trackpad, users can create the perfect workspace. With Mac Virtual Display, users can even bring the powerful capabilities of their Mac into Vision Pro, creating an enormous, private, and portable 4K display, ideal for pro workflows.
  • The ultimate entertainment experience: Apple Vision Pro features ultra-high-resolution displays that deliver more pixels than a 4K TV for each eye, enabling users to watch movies and TV shows from Apple TV+, Disney+,1 Max, and other services on a screen that feels 100 feet wide with support for HDR content. Within the Apple TV app, users can access more than 150 3D titles with incredible depth wherever they are. Vision Pro also introduces Apple Immersive Video, a remarkable new entertainment format pioneered by Apple that puts users inside the action with 180-degree, three-dimensional 8K recordings captured with Spatial Audio. Users can also enjoy new interactive experiences like Encounter Dinosaurs.
  • New gaming experiences: Players can access games on the App Store, including more than 250 titles on Apple Arcade. Hit games like NBA 2K24 Arcade Edition and Sonic Dream Team can be played on a screen as large as they want with incredible audio and support for popular game controllers. New spatial games, including Game Room, What the Golf?, and Super Fruit Ninja, take advantage of the powerful capabilities of Apple Vision Pro to transform the space around players, offering unique and engaging gameplay experiences.

Privacy and Security at Its Core

Accessibility in visionOS

As with all Apple products, powerful accessibility features have been built right into visionOS. Key accessibility features like VoiceOver, Zoom, Switch Control, Guided Access, and more have been reimagined for spatial computing. Users can interact with Apple Vision Pro entirely with their eyes, hands, or voice, or any combination that works best for them. They can select a preferred input method such as their eyes, finger, or wrist using Pointer Control, pause on an element of visionOS for a few seconds to simulate a tap using Dwell Control, or simply use voice commands for activities across Vision Pro using Voice Control. If input from both eyes is not an option, visionOS also allows eye tracking with one dominant eye.

Apple Vision Pro and the Environment

  • Apple Vision Pro will be available starting at $3,499 (U.S.) with 256GB of storage. Pre-orders for Apple Vision Pro will begin on Friday, January 19, at 5 a.m. PST, with availability beginning Friday, February 2.
  • Apple Vision Pro will be available at all U.S. Apple Store locations and the U.S. Apple Store online.
  • ZEISS Optical Inserts — Readers will be available for $99 (U.S.), and ZEISS Optical Inserts — Prescription will be available for $149 (U.S.).
  • Apple Vision Pro comes with a Solo Knit Band and Dual Loop Band — giving users two options for the fit that works best for them. Apple Vision Pro also includes a Light Seal, two Light Seal Cushions, an Apple Vision Pro Cover for the front of the device, Polishing Cloth, Battery, USB-C Charge Cable, and USB-C Power Adapter.
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  1. With access to Hulu content for eligible Disney Bundle subscribers. A Disney+ subscription is required.
  2. Persona is available in beta.
  3. A valid prescription is required. Not all prescriptions are supported. Vision correction accessories are sold separately. ZEISS Optical Inserts — Prescription are only available to purchase online.