PRESS RELEASE
June 9, 2025
CUPERTINO, CALIFORNIA Apple today announced new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. Apple Intelligence unlocks new ways for users to communicate with features like Live Translation; do more with what’s on their screen with updates to visual intelligence; and express themselves with enhancements to Image Playground and Genmoji.1 Additionally, Shortcuts can now tap into Apple Intelligence directly, and developers will be able to access the on-device large language model at the core of Apple Intelligence, giving them direct access to intelligence that is powerful, fast, built with privacy, and available even when users are offline. These Apple Intelligence features are available for testing starting today, and will be available to users with supported devices set to a supported language this fall.
“Last year, we took the first steps on a journey to bring users intelligence that’s helpful, relevant, easy to use, and right where users need it, all while protecting their privacy. Now, the models that power Apple Intelligence are becoming more capable and efficient, and we’re integrating features in even more places across each of our operating systems,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “We’re also taking the huge step of giving developers direct access to the on-device foundation model powering Apple Intelligence, allowing them to tap into intelligence that is powerful, fast, built with privacy, and available even when users are offline. We think this will ignite a whole new wave of intelligent experiences in the apps users rely on every day. We can’t wait to see what developers create.”
Live Translation Breaks Down Language Barriers
Apple Intelligence Expands to Fitness on Apple Watch
To offer meaningful inspiration in real time, Workout Buddy analyzes data from a user’s current workout along with their fitness history, based on data like heart rate, pace, distance, Activity rings, personal fitness milestones, and more. A new text-to-speech model then translates insights into a dynamic generative voice built using voice data from Fitness+ trainers, so it has the right energy, style, and tone for a workout. Workout Buddy processes this data privately and securely with Apple Intelligence.
Additional New Features
- The most relevant actions in an email, website, note, or other content can now be identified and automatically categorized in Reminders.
- Apple Wallet can now identify and summarize order tracking details from emails sent from merchants or delivery carriers. This works across all of a user’s orders, giving them the ability to see their full order details, progress notifications, and more, all in one place.
- Users can create a poll for anything in Messages, and with Apple Intelligence, Messages can detect when a poll might come in handy and suggest one. In addition, Backgrounds in the Messages app lets a user personalize their chats with stunning designs, and they can create unique backgrounds that fit their conversation with Image Playground.
- Writing Tools can help users rewrite, proofread, and summarize the text they have written. And with Describe Your Change, users can describe a specific change they want to apply to their text, like making a dinner party invite read like a poem.
- Clean Up in Photos allows users to remove distracting elements while staying true to the moment as they intended to capture it.
- Visual intelligence builds on Apple Intelligence and helps users learn about objects and places around them instantly.
- Genmoji allow users to create their own emoji by typing a description. And just like emoji, they can be added inline to messages, or shared as a sticker or reaction in a Tapback.
- Image Playground gives users a way to create playful images in moments, with concepts like themes, costumes, accessories, and places. And they can add their own text descriptions, and create images in the likeness of a family member or friend using photos from their photo library.
- Image Wand can transform a rough sketch into a polished image that complements a user’s notes.
- Mail summaries give users a way to view key details for an email or long thread by simply tapping or clicking Summarize.
- Smart Reply provides users with suggestions for a quick response in Mail and Messages.
- Siri is more natural and helpful, with the option to type to Siri and tap into its product knowledge about the features and settings on Apple products; Siri can also follow along if a user stumbles over their words, and maintain context from one request to the next.
- Access to ChatGPT is integrated in Writing Tools and Siri, giving users the option to tap into ChatGPT’s image- and document-understanding capabilities without needing to jump between tools.
- Natural language search in Photos makes it easier for users to find a photo or video by simply describing it.
- Users can create a memory movie in Photos by typing a description.
- Summaries of audio transcriptions in Notes are automatically generated to surface important information at a glance.
- Users can generate summaries of call transcriptions to highlight important details.
- Priority Messages, a section at the top of the inbox in Mail, shows the most urgent emails, like a same-day invitation to lunch or a boarding pass.
- Priority Notifications appear at the top of a user’s notifications, highlighting important notifications that may require immediate attention.
- Notification summaries give users a way to scan long or stacked notifications and provide key details right on the Lock Screen.
- Previews in Mail and Messages show users a brief summary of key information without needing to open a message.
- The Reduce Interruptions Focus surfaces only the notifications that might need immediate attention.
A Breakthrough for Privacy in AI
All of these new features are available for testing starting today through the Apple Developer Program at developer.apple.com, and a public beta will be available through the Apple Beta Software Program next month at beta.apple.com. Users who enable Apple Intelligence on supported devices set to a supported language will have access this fall, including all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, with Siri and device language set to the same supported language: English, French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, or Chinese (simplified). More languages will be coming by the end of this year: Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (traditional), and Vietnamese. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more details, visit apple.com/apple-intelligence.
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Images in this article
- Genmoji and Image Playground are available in English, French, German, Italian, Portuguese (Brazil), Spanish, and Japanese.
- Live Translation in Messages supports English (U.S., UK), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish (Spain), and Chinese (simplified).
- Live Translation in Phone and FaceTime is available for one-on-one calls in English (U.S., UK), French (France), German, Portuguese (Brazil), and Spanish (Spain).
- The ability to add an event to Calendar with visual intelligence is available in English on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max.
- Workout Buddy will be available on Apple Watch Series 6 or later, Apple Watch SE (2nd generation), and Apple Watch Ultra and Ultra 2 with an Apple Intelligence-supported iPhone starting in English.






















